Enter for your chance to win $5,000 Cash from Pop-Tarts! Share an original summertime image using Kellogg’s® Pop-Tarts® Red, White and Blueberry toaster pastries and enter on Instagram using #PopTartsSummerEntry and tagging @Poptartsus or enter by mail.
Eligibility: Residents of the fifty (50) United States and District of Columbia who are thirteen (13) years of age or older at the time of entry
Entry Dates: June 5, 2023 – September 15, 2023 at 11:59 pm ET
Entry Limit: one entry per person
Throughout the Contest Period, eligible entrants will have the opportunity to create an original summertime concept showing how Kellogg’s Pop-Tarts Red, White and Blueberry toaster pastries fit into their summer activities (note: use of actual Kellogg’s Pop-Tarts Red, White and Blueberry toaster pastries product is optional and not required.
Entrant’s original summertime concept must use Kellogg’s Pop-Tarts Red, White and Blueberry toaster pastries or box as a primary component of the Submission. Kellogg’s Pop-Tarts Red, White and Blueberry toaster pastries or box can be actual product or can be digitally-drawn/hand-drawn in a picture for mail-in entry. Summertime concept should not include any brand name product mentions outside Kellogg’s Pop-Tarts. Summertime concepts submitted in this Contest must be an original creation by the entrant. Submissions must include a photo of their original summertime concept if submitted via social media; or digitally-drawn/hand-drawn original summertime concept if submitted via mail-in.
Instagram: Posting your Submission along with the Hashtag #PopTartsSummerEntry and Tag the Kellogg’s Pop-Tarts account. Submission must be posted to the entrant’s non-private Instagram account; MUST include a photo of the entrant’s original summertime concept; and MUST include the Hashtag and Tag to be eligible as an entry into the Contest.
Mail: Enter the Contest by submitting a digitally-drawn or hand-drawn original summertime concept on an 8½” x 11” piece of paper along with your name, address, age and daytime phone number. Mail your Submission in an outer mailing envelope with sufficient postage affixed to:
Kellogg’s™ Pop-Tarts™ Red, White and Blueberry Summer Contest
P.O. Box 7786
Kalamazoo, MI 49003-7786
Mail-in entries must be postmarked by 9/15/23 and received by 9/22/23. No copies, facsimiles or mechanical reproductions will be accepted. Promotion Entities assume no responsibility for lost, late, incomplete, stolen, misdirected, illegible or postage due entries or mail.
Limit one (1) entry per person in the Contest regardless of method of entry.
All Submissions must be original, unpublished and may not have previously won any award or prize.
Judging Criteria: Crazy Good Summer (Does the photo/drawing show how Kellogg’s Pop-Tarts Red, White and Blueberry toaster pastries fit into your (the entrant’s) summer activities?) (50%); Kellogg’s Pop-Tarts Beauty Shot (Does the picture/drawing showcase the Kellogg’s Pop-Tarts Red, White and Blueberry toaster pastries; and in an appetizing way? Does it highlight the frosting, filling and flavor in a unique way?) (50%).
Prize (1): $5,000 to be awarded in the form of a check