SWEETIES PICK! Why Milk Unlock Their Potential Instant Win Game

@milkmustache unlock your kid’s potential and you could win. Play now!

Eligibility: open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at the time of entry.

Entry Dates: Begins on July 25, 2010 and ends on August 23, 2010 at 5:59:59 PM ET.

How to Enter: visit www.whymilk.com/unlock

Sweeties Note: If you have played a Got Milk? instant win game in the past you can just log in and don’t have to register again.

Entry Limit: one (1) play per household per day. For purposes of the Instant Win Game, a “day” begins at 12:00:00 AM (ET) and ends at 11:59:59 PM (ET), except for July 25, 2010 which begins at 11:00:01AM (ET) and August 23, 2010 which ends at 5:59:59 PM (ET).

Instant Win Prizes:

  • (30) Compaq Laptop ($479.99 ea.)
  • (100) Leap Frog® TAG™ Reading System ($39.99 ea.)
  • (300) Leap Frog® Leapster Explorer™ Learning Experience ($69.99 ea.)
  • (500) 1-year Trial subscription to Parent & Child magazine ($23.60 ea.)
  • (150) Eastsport Basic Backpack ($15 ea.)
  • (500) got milk?® school bundle – USB drive and notebook ($15 ea.)
  • (15) Office Depot Gift Card ($25 ea.)
  • (15) Barnes and Noble Gift Card ($25 ea.)
  • (400) Cereal-on-the-go Containers (2 per package) ($9.98 ea.)

Prize Limit: one (1) play per household per day, one (1) instant win prize per household.

Sweeps Rating: Sweeties Pick/Winnable

Rules: www.whymilk.com/unlock/official-rules?en

Thanks to Freebies 4 Mom for alerting me on this sweeps.

Disclosure: this sweepstakes listing may contain an affiliate or tracking link but we do not use referral links. Read about our policies for more details.

New This Week:


  1. I won on my very first try and will be receiving the Leap Frog Leapster Explorer. I told my kids what I won so they keep asking if I got it in the mail yet. It’s going to be a long 6-8 weeks for them but I’m very excited to win something neat like that!

  2. I won the Leap Frog TAG Reading System – will donate it.

  3. has anyone recieved their prizes yet?

  4. Just wondering cause it has been way longer then 6-8 weeks

  5. kab in kansas says

    I also won and have not received my prize. I have tried email the sponsor and emailed the contacts on Why Milk site, but have hot heard anything

  6. MY mom deleted her winning email so i have no record of her winning! so frustrated not sure who i would email to find out about it for her she won a leapster explorer and was dead set on giving it to my son for christmas its very dissapointing it hasnt come yet it has been way past the amount of time it supposed to get here by

  7. kab in kansas says

    Finally received an answer from one of the sponsors. See below. I will be searching for a telephone number, email, and will send a letter to Ventura Associates.

    ”””Thank you for contacting Post Foods, LLC. We are sorry to learn of your reported experience with the contest and appreciate this matter being brought to our attention.

    Please note that while Post Foods was a sponsor of the campaign, we are not the administrators of the prizes. To follow-up on any prize claims and redemptions, please write to:
    Ventura Associates, Inc.
    1040 Sixth Avenue
    New York, NY 10018

  8. kab in kansas says

    Received a response from “Why Milk” website. They said:

    “”””We’re very sorry for the confusion with your Unlock Their Potential prize. We’ve forwarded your inquiry to the appropriate contact and they will follow-up with you shortly. Thank you for visiting WhyMilk.com and remember to keep drinking milk! Whymilk

    TO email Why Milk, go to their website and use contact button at bottom of page. Fill in your information and story about sweepstakes.

    I am hoping that everyone will receive their prizes. I emailed Why milk, Post, and LeapFrog from their websites.

    The Sponsors of this sweepstakes are The National Fluid Milk Processor Promotion Board. 2010 America’s Milk Processors. got milk? is a registered trademark of the California Milk Processor Board. 2010 Post Foods, LLC TM, 2010 LeapFrog Enterprises, Inc.

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