Shaq is on the hunt to find the BIGGEST cereal fan! Show us what makes your fandemonium for Lucky Charms, Cinnamon Toast Crunch, Reese’s Puffs or Cheerios next level and you could win BIG prizes.
ELIGIBILITY: US, 18+
END DATE: December 31, 2026
LIMIT: One Entry
Answer the question as to why you are Cereal’s “#1 Biggest Fan”. Statement cannot exceed 300 words and must be included in the designated field on the entry form; and
Select Lucky Charms, Cinnamon Toast Crunch, Reese’s Puffs OR Honey Nut Cheerios as your “Cereal Team,” which must be the same cereal as the subject of the Entry (once selected, choice of Cereal Team cannot be changed). You may wish to review the Contest Prizes and accompanying restrictions in the rules before selecting your Cereal Team
Upload a photo or video demonstrating why you are Cereal’s “#1 Biggest Fan.” The video must be less than thirty (30) seconds in length and must be in one (1) of the following formats: MP4, MOV, M4V, or 3GP. Photo must be in one (1) of the following formats: JPEG, PNG, HEIC, PDF, and cannot exceed 10MB. (Additional technological requirements on Promotion Website may apply); and
Check the box granting Sponsor and its designees the perpetual, licensable, fully paid-up and irrevocable right to use the photo/video as well as Statement for any purpose it wishes; making the representation and warranty that they are the author of the photo/video and Statement and own all rights therein; waiving any right of review or approval of Sponsor’s use of same; and releasing Sponsor from any liability related thereto. (If this box is not checked, entry will not be accepted.)
Judging will be conducted beginning on or about January 4, 2027,
Judging Criteria: Degree of Cereal Fandom and Spirit (40%); Creativity and Originality (35%); Visual Impact of Photo (or Video) and Overall Effort (25%).
Grand Prize (1): $20,000 cash prize (awarded as a check), trip for winner and one (1) guest to an exclusive party in the Los Angeles, California area on February 12, 2027 with $1,000 spending money (awarded as a check) and a one-year supply of Winner’s Choice of General Mills Cereal. Approximate Retail Value: $28,500.
Runner-Up Prize: Lucky Charms (1): Pot O’ Gold, trip for winner and one (1) guest to an exclusive party in the Los Angeles, California area on February 12, 2027; and a One-Year’s Supply of Lucky Charms Cereal. Approximate Retail Value: $17,000.
Pot O’Gold consists of a cauldron filled with two (2) one (1) oz. karat gold bars. Approximate Retail Value reflects spot price of gold as of July 8, 2026; actual Approximate Retail Value depends on market fluctuations, with Sponsor, Administrator and other Released Parties disclaiming any and all liability for any difference in value.
Runner-Up Prize: Cinnamon Toast Crunch (1): Cinnamon Toast Crunch fan room, trip for winner and one (1) guest to an exclusive party in the Los Angeles, California area on February 12, 2027; and a One-Year’s Supply of Cinnamon Toast Crunch Cereal. Approximate Retail Value: $16,500.
Cinnamon Toast Crunch fan room includes big screen television, furniture (chair and table), Pop-a-shot game, pillows, rug, mini refrigerator, and Cinnamon Toast Crunch merchandise.
Runner-Up Prize: Reese’s Puffs (1): custom DJ turntable and sound system, trip for winner and one (1) guest to an exclusive party in the Los Angeles, California area on February 12, 2027 with $1,500 spending money (awarded as a check) and limousine transportation; and a One-Year’s Supply of Reese’s Puffs Cereal. Approximate Retail Value: $15,000. DJ turntable and sound system consists of direct-drive turntable, DJ mixer, and speakers.
Runner-Up Prize: Honey Nut Cheerios (1): Honey Nut Cheerios branded hot tub with lawn chairs, trip for winner and one (1) guest to an exclusive party in the Los Angeles, California area on February 12, 2027; and a One-Year’s Supply of Honey Nut Cheerios Cereal. Approximate Retail Value: $12,750.
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