Show us your MeeMaw for a chance for her to win $65,000, her own exclusive Hardee’s meal, and become the first ever Hardee’s Meemaw! To enter: post a video, tag Hardee’s and use the hashtag #HardeesMeemaw.
Hardee’s is searching for America’s next Hardee’s Meemaw – a real grandmother who embodies warmth, authenticity, personality, and a genuine love for Hardee’s. Guests are invited to nominate their grandma (or for grandmothers to nominate themselves) for the opportunity to become the official Hardee’s Meemaw spokesperson.
ELIGIBILITY: US, Void FL, NY, RI, 18+
END DATE: August 30, 2026
LIMIT: Multiple Entry
To enter the Contest submit an original photo or video your their nominated Meemaw.
- Introduce your Meemaw and tell us who she is.
- Explain why she deserves to become the next Hardee’s Meemaw.
- Showcase what makes her authentic, funny, charming, relatable, charismatic, or uniquely representative of the Hardee’s brand.
- Share her genuine connection to Hardee’s, including favorite menu items, family traditions, memories, or experiences with the brand.
Post your original photo or video to Instagram, TikTok, Facebook, X (Formerly Known as Twitter) and Threads, tag @Hardees and include the official campaign hashtag #HardeesMeemaws. Submissions must remain publicly viewable through the conclusion of the Contest and winner selection process.
Multiple entries may be permitted, provided each submission is unique and original. Duplicate and mechanically reproduced multiple Entries will be disregarded.
One (1) Grand Prize Winner: The Meemaw who is chosen based on the Entry will receive a check for $65,000. In addition, the winning Meemaw will have the opportunity to become the Hardee’s Meemaw Brand Ambassador. If the winning Meemaw accepts and enters into a written promotional agreement with Hardee’s, the perks will include a $600 Hardee’s Gift Card, collaborating with Hardee’s to create a Meemaw app-exclusive breakfast meal, and a trip to Nashville, Tennessee to the Hardee’s Headquarters in September 2026 for a content shoot to promote the meal. ARV: $65,000.
Judging Criteria: Authenticity 20%; Personality & On-Camera Presence 20%; Passion for Hardee’s 20%; Creativity & Storytelling 20%; Overall Brand Fit / Potential to Represent Hardee’s 20%.
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