Coca-Cola launched a new instant win game and sweepstakes with over 15,000 prizes! Scan to collect characters on limited Coca‑Cola® products, a chance to win epic prizes and unlock exclusive AR experiences.
The Walt Disney Company and Coca-Cola launched Coca-Cola x Marvel: The Heroes — an innovative collaboration featuring some of Marvel’s most popular characters. The new line of exclusive cans and bottles will feature heroes and villains from across the Marvel Universe. Illustrated with a balance of white, red, and black tones that highlight the characters, each can is scannable and brings its character to life through an AR extension on Coca-Cola’s website.
Enter every day for a chance to win exclusive digital and physical prizes. Your daily dose of excitement is just a click away.
In addition to the collectable cans and innovative AR experience, Coca-Cola x Marvel: The Heroes offers fans a chance to win exciting prizes from Disney and Marvel, including the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectable influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions.
Eligibility: open only to legal residents of 50 US and DC who are 13 years of age or older at time of entry
Entry Dates: April 8, 2024 – June 30, 2024 at 11:59 pm ET
TO PLAY THE INSTANT WIN GAME CLICK HERE
TO ENTER THE SWEEPSTAKES DRAWING FOR A DISNEY CRUISE LINE VACATION
During the Promotion Period, look for special Promotion cans and bottles with a special character on it, while supplies last. Click Here, scan one eligible Character where indicated with your web-enabled mobile device to open the Augmented Reality experience, then register or log into your Account. For single scans of specially marked cans and bottles, you will receive a Character to add to your dashboard on the Website. You will then receive one Sweepstakes entry for the Cruise Sweepstakes Prize per eligible Character added to your dashboard. Limit one Entry per scanned can or bottle throughout the Promotion Period.
To enter for the Cruise Sweepstakes drawing without making a purchase/using the AR experience, hand-print your complete name, street address, city, state, ZIP code, date of birth and daytime and evening telephone numbers (including area code), and valid email address, on a plain piece of 3″ x 5″ paper, and mail it in a business-size envelope with sufficient postage affixed, to:
“Coca‑Cola The Heroes Sweepstakes – Cruise Entry”
P.O. Box 7734
Melville, NY 11775-7734
Mailed Entries must be postmarked from April 8, 2024 through June 30, 2024 and received by July 8, 2024 in order to be included in the Cruise Sweepstakes drawing. Each mailed Entry will count as one Entry into the Cruise Sweepstakes drawing and must be mailed in a separate, postmarked-and-stamped envelope. Entries that are mechanically reproduced, copied, illegible, incomplete, or inaccurate and entries by any means which subvert the entry process are void.
Limit: twenty-eight entries for the Cruise Sweepstakes drawing per person/email address/Account regardless of method of Entry or combination of methods of Entry.
TO ENTER FOR THE ULTIMATE FAN EXPERIENCE SWEEPSTAKES DRAWING:
During the Promotion Period, look for specially marked Promotion cans with a Character on it, while supplies last. Click Here, scan two eligible Character cans where indicated with your Device to open and play the AR experience which will initiate a Matchup Scan. Then, register or log into your Account. For successful Matchup Scans of specially marked packages, you will receive one unique Matchup to add to your dashboard. You will receive one Entry for the Ultimate Fan Experience Sweepstakes Prize for each successful Matchup Scan. Limit one Entry per successful Matchup Scan.
To enter for the Ultimate Fan Experience Sweepstakes drawing without making a purchase/using the AR experience, hand-print your complete name, street address, city, state, ZIP code, date of birth and daytime and evening telephone numbers (including area code), and valid email address, on a plain piece of 3″ x 5″ paper, and mail it in a business-size envelope with sufficient postage affixed, to:
“Coca‑Cola Sweepstakes – Ultimate Fan Experience ”
P.O. Box 7734
Melville, NY 11775-7734
Mailed Entries must be postmarked from April 8, 2024 through June 30, 2024 and received by July 8, 2024 in order to be included in the Ultimate Fan Experience Sweepstakes drawing. Each mailed Entry will count as one Entry into the Ultimate Fan Vacation Sweepstakes drawing and must be mailed in a separate, postmarked-and-stamped envelope. Entries that are mechanically reproduced, copied, illegible, incomplete, or inaccurate and entries by any means which subvert the Entry process are void.
Limit: six entries for the Ultimate Fan Experience Sweepstakes drawing per person/email address/Account regardless of method of Entry or combination of methods of Entry.
Prizes:
Cruise Sweepstakes Prize (1): a Disney Cruise Line Vacation Package / 5-Night Western Caribbean Cruise for winner and up to three travel companions. ARV: $10,000 (see rules for prize details)
Ultimate Fan Experience Sweepstakes Prize (1): Ultimate Fan Experience trip for winner and one travel companion and an ECG x Marvel Collector’s Edition Infinity Gauntlet#2. ARV: $25,425 (see rules for prize details)
Instant Win Prize 1 (50): Collectible Box. ARV: $2
Instant Win Prize 2 (90): Sponsor-specified swag. ARV: $35
Instant Win Prize 3 (10,000): A digital voucher for one AMC Theatres Black movie ticket. ARV: $10.50
Instant Win Prize 4 (110): One Sponsor-specified Poster. ARV: $10
Instant Win Prize 5 (3): One Sponsor-specified Autographed Poster. ARV: $10
Instant Win Prize 6 (5,000): $25 Disney eGift Card
Limit one Sweepstakes Prize per person/email address/household throughout the Promotion Period. Limit one Instant Win Prize per person/email address/household throughout the Promotion Period.
One Cruise Sweepstakes Prize winner and one Ultimate Fan Experience Sweepstakes winner will be selected in separate random drawings on or about July 9, 2024 from among all eligible Entries received for each Prize.
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