Do you have the best brows in town? Show them off and you could win a trip to Benefit Brow Search “Browcation” in Wave Resort in Long Branch, New Jersey PLUS a shot at $50,000 cash prize! #benefitcosmetics
As part of your Entry you will be required to post a minimum of two social media posts which may consist of any of the following: static Instagram post, Instagram Reel, TikTok video, or YouTube Short, with each post recreating a brow look, using at least two Benefit brow products.
Eligibility: US, Void RI, 18+
Entry Dates: February 20, 2023 – March 26, 2023 at 11:59 pm PT
Promotion Posts must include royalty-free music and must have been created by Entrant. Entrant must have permission of any person who appears or is identified in the Promotion Post. If any minors appear in the Promotion Post, the Entrant must be that minor’s parent and/or legal guardian.
To enter the Promotion, upload your Promotion Posts to Instagram, Instagram Reels, TikTok, and/or YouTube tagging @benefitcosmetics using hashtag #benefitbrowsearch and #benefitbrows.
Every two unique posts on either Instagram, TikTok, and/or YouTube will be counted as one Entry. The same video posted as an Instagram Reel, TikTok, and/or YouTube video or YouTube short, will count as two separate Promotion Posts and will satisfy the minimum Entry requirements.
Entrants can enter an unlimited number of times. Entrant’s Instagram, TikTok, and/or YouTube account(s) must be public and thus viewable by Sponsor.
Judging Criteria: 30% makeup artistry/application skill, 30% usage of Benefit brand to reinforce theme, (30% on screen persona, personality, excitement for creating makeup content, and passion for all things beauty, and 10% clarity/quality of photo.
Grand Prize (1): $50,000
While at Browcation the winners will be eligible to compete in an additional contest. The details of this additional contest will be provided at Browcation. The additional contest will have one (1) grand prize winner, who will win a cash prize of $50,000. The grand prize winner will be selected by qualified judges and will be judged based on objective judging criteria.
Finalist Prizes (25): A trip for one to Browcation at Wave Resort in Long Branch, New Jersey from May 16, 2023 to May 19, 2023. Trip includes one roundtrip coach ticket from the commercial U.S. airport nearest winner’s home to either Newark International Airport or JFK International Airport; ground transportation to/from Browcation; three nights standard accommodations (shared occupancy) at the lodging of Sponsor’s choice; 3 meals per day and snacks while at Browcation; and access to exclusive programming and activities at Browcation. ARV: $2,500
If the winner’s residence is located within 200 miles of Long Branch, New Jersey, ground transportation will be provided to Wave Resort.