Cheetos Win What You See Instant Win Game / Contest 9/2 50PPD13+

Submit a photo of a unique Cheetos shape and you could win $11,111.00 in cash or one of 2,000 instant win game prizes

Click Here to Enter | Official Rules

Official Rules: US, 13+. Begins on June 25 and ends on September 2, 2018. Fifty entries per person per day.

  1. Search for a unique Cheetos shape.
  2. Take a picture of your shape and submit it.
  3. If it’s truly a masterpiece, you could win a prize inspired by your shape!

With Purchase: Purchase any CHEETOS brand product and look for a uniquely-shaped CHEETOS snack. Take a photo of the uniquely-shaped CHEETOS snack.  Next, visit and follow the online instructions submit your Photo and title of your CHEETOS snack.

Without Purchase: Visit the Website, choose any CHEETOS snack photo provided in the photo gallery and follow the online instructions to provide a title of the CHEETOS snack photo you selected and submit your Entry.

The CHEETOS snack cannot be altered in any way and the CHEETOS snack image may not be manipulated in any way.

Important: Save the actual Cheetos snack appearing in the photo if you are submitting your own photo of a Cheetos snack. To be eligible for a prize, you may be required to send in your Cheetos snack for certification

Judging Criteria:  50% “How well does your CHEETOS snack shape match its title?” and 50% “How unique is your CHEETOS snack shape?”.

Instant Win Prize Game: Visit and follow the online instructions to select a Participating Retailer and submit your Photo and title of your CHEETOS snack. Altogether, the Photo and title shall hereinafter be referred to as the “Entry”. To enter without making a purchase, visit the Website, select a Participating Retailer, choose any CHEETOS snack photo provided in the photo gallery and follow the online instructions to provide a title of the CHEETOS snack photo you selected  and submit your Entry.

Random Drawing Prize (1):  $11,112.00, awarded in the form of a check

Contest Entry Period Prize (8 – one per entry period): A prize package to offer to the winner based on the shape of the CHEETOS snack provided in the winning Entry within a budget of $11,111.00. The prize might consist of an item, a trip for winner and up to three guests, and/or an experience (for winner only or winner and up to three  guests) as determined by Sponsor, in Sponsor’s sole discretion. For example, if you submit a CHEETOS  snack shaped like an ocean creature, Sponsor may create a prize package including a trip to a beach destination; or if you submit a CHEETOS  snack shaped like a musical instrument, Sponsor may create a prize package including backstage passes to a popular concert. ARV: $11,111.00.

Note: Winner may take a cash alternative of $11,111.00 in lieu of the prize package.

Instant-Win Prizes (2,000)

  • (250) Set of playing cards. ARV: $12
  • (250)  Luggage tag. ARV: $11
  • (500)  Magnet. ARV: $4
  • (1,000) /Printable commemorative pedestal, awarded via Web Site.  ARV: $ .05

Digital Photo Download: The Digital Photo Download consists of a digital photo of your CHEETOS  snack shape. No ARV is associated with the Digital Photo Download.

Limit of one Instant-Win Prize or Digital Photo Download per person per Entry per day.

Disclosure: this sweepstakes listing may contain an affiliate or tracking link but we do not use referral links. Read about our policies for more details.

New This Week:


  1. Claudia Davis says

    Maybe I am doing this wrong but I cannot click on any of the cheetos in the gallery via the without purchase entry method. I used two different browsers. Anyone else figure this out?

  2. my sister found a cheeto shaped like a fish in her bag

  3. Regina norris says

    I have been trying to enter picture / shape for drawing Cheetos says on bag ends in 9/2/18 won’t let me enter

  4. I can not get on the Website

  5. It’s the same thing with me. I was just trying to enter and the site is not allowing it.

  6. Beatris Smith says

    I cannot get on the websit must be fake

    • I had a great if not exactly the same image, of the roadrunner in the cartoon! I am having it somehow have someone who can preserve it before I eat it or someone will, llmwaho.

  7. Crystal Gallegos says

    I barely saw the hot Cheetos contest and I found a shape and trying to enter but it doesn’t let me

  8. Where can we find the winners for Name What You See Cheetos contest?

  9. Carla D Rushing says

    I’ve been trying to enter the contest to upload my pic it won’t let me in, now the contest os over, how unfair

  10. Why did the contest be so short I found my shapes it…….it is now ended on September 2 it is now september 30 comer on why is there still contest going on on the back of our bags if its over??? Please explain my shapes ifs its over do I get to eat them now????

  11. Emma Gaines says

    I can’t enter my picture

  12. I found a Cheeto shaped like a Marijuana bud….. Could i get an all expense paid trip to a dispensary?

  13. Linda Fajardo says

    We have a dog shaped Cheeto. Never could enter the contest either.

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