What would be yummy as a chip? Create it, and you could win $1 million dollars in cash! Three winners will each win $50,000 in cash!
Sweeps Rating: Okay
Eligibility: US, DC, 18 and older
Entry Dates: Contest submissions must be received between 12:00:01 a.m. CT on January 13, 2014 and 10:59:59 p.m. CT on April 5, 2014. The period in which the public may buy and try the different Finalists’ Flavors and vote for their favorite begins at 12:00:01 a.m. CT on July 28, 2014 and ends at 11:59:59 p.m. CT on October 18, 2014
Text: FLAVOR to 24477
Twitter: look for Tweets from @LAYS and Click to open an entry page and then submit your entry.
YouTube: Visit www.youtube.com/lays click on the link to “Create My Flavor” and follow submission instructions to complete and submit your Entry
Submit your flavor name, up to 3 ingredients, the inspiration for the flavor (limited to 140 characters), chip style (Original, Wavy, and/or Kettle Cooked)
Entry Limit: You may enter as many different entries into the Contest as you like, as long as the same (or substantially similar) entry is not submitted more than once on the same style chip (i.e. Original, Kettle Cooked or Wavy).
Three (3) Finalist Prizes: $50,000 awarded in the form of a check or wire transfer, payable to winner. Grand Prize winner is not eligible to receive a Finalist Prize.
Finalist Prize Payout Terms: Finalist Prizes will be awarded after the Grand Prize Winner has been identified and verified. Allow 6-8 weeks upon Grand Prize Winner verification for Finalist Prizes to be awarded.
One Grand Prize: The Grand Prize Winner shall be entitled to receive the greater of: One percent (1%) of the Net Sales of the Grand Prize Winner’s Finalist Flavor for the period July 1, 2014 through July 1, 2015 OR One Million Dollars ($1,000,000). Awarded in the form of a check or wire transfer, payable to winner. ARV: $1,000,000.
Contest Judging: Entries will be judged on
40% Original and creative
30% Potential for delicious flavor for LAY’S potato chips on the designated chip base (Original, Wavy and/or Kettle Cooked)
30% Simple, straightforward and fun