MyCokeRewards Essence Music Festival Instant Win Game

Enter for a chance to win a trip to the Essence Music Festival. You will also have a chance to instantly win an eReader or a $25 gift card.

Sweeps Rating: Okay

Eligibility: open only to legal residents of the 50 United States (or the District of Columbia) who are 13 years of age or older and My Coke Rewards members at the time of entry.

Entry Dates: begins on May 1, 2012 and ends at 11:59 p.m. ET, May 31, 2012

How to Enter:

1. visit www.mycokerewards.com/instant-wins/mcr-essence-music-festival
2. Create or log into your existing account.
3. Click the link to the official rules.
4. Scroll down to rule 5B and click the link to get your free entry.
5. Repeat 4 more times.

Entry Limit: 5 Instant Win Game plays and 5 Sweepstakes entries per day

One Sweepstakes Grand Prize: A trip package for 4 to New Orleans, LA and the opportunity for winner and guests to attend the Essence Music Festival from July 6 – 8, 2012. Prize package consists of round trip, coach-class air transportation for 4 from a major airport near winner’s home; round trip ground transportation between airport and hotel and between hotel and Event; 3 nights accommodations; 4 tickets to the Event; and $1,200 in spending money. ARV: $10,000.

(186) Instant Win Game Prizes:

• Thirty-One (31) First Prizes (one per day): An eReader. ARV: $199
• One-Hundred Fifty-Five (155) Second Prizes (five per day): A $25 gift card

Prize Limit: one Instant Win and 1 Sweepstakes prize per person.

Sweepstakes Drawing Date: on or around June 1, 2012

Rules: Embedded