Arm & Hammer Beyond the Bake Sweepstakes Ends 6/16/12 1PH18+

Create a one minute video showing how you use Arm & Hammer Baking Soda for a chance to win daily prizes and possible the $5,000 grand prize.

Sweeps Rating: Okay

Eligibility: open to legal residents of the US who have reached the age of majority in their state at the start of the sweepstakes.

Entry Dates: begins on April 16, 2012 and will end at 11:59:59 PM EDT on June 16, 2012

How to Enter:

  1. Prepare a video up to one minute in length describing your original, feasible and effective way to use ARM & HAMMER Baking Soda, in accordance with the product packaging
  2. Visit and upload your Video.

Sweeties Note: you must upload a video even to get into the daily random drawings.

Entry Limit: one entry per person, household or per e-mail address during the Entry Period.

Online Voting begins June 1, 2012 and 11:59:59 PM EDT on June 16, 2012

Voting Limit: one vote per person per day

Voting Prize – One Grand Prize: $5,000 awarded in the form of a check made payable to the Grand Prize Winner.

Random Drawing Prizes – Forty-Six (46) Daily Prizes: one set of ARM & HAMMER Shakers, one ARM & HAMMER product coupon, and one set of Martha Stewart dish towels. ARV: $20.

Random Drawings: A total of forty-six (46) Daily Random Drawings will take place for a total of forty-six (46) Daily Prize Winners. The forty-six (46) Daily Random Drawings will be conducted on a consecutive daily basis beginning on April 17, 2012 and ending on June 1, 2012. All non-winning Entries from previous Daily Random Drawings will be rolled over into subsequent Daily Random Drawings.

One (1) Grand Prize Winner will be selected from all eligible entries received based upon the following judging criteria and online voting. GRAND PRIZE JUDGING CRITERIA: All eligible Entries received during the Entry Period will be judged based on the following criteria: Originality (0 to 30 points); Feasibility (0-30 points); Effectiveness: (0-30 points); and Presentation of Video (0 to 10 points)


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