Taco Bell Fan Style Contest

Your Taco Bell Hack could be the Next Nationwide Menu Item: ‘Fan Style’ Brings Custom Orders to the National Stage with the Taco Bell Fan Style Contest. The all-new Fan Style feature lets fans build, name, and share their custom orders with the opportunity to earn their way onto the national menu – and into Taco Bell history

ELIGIBILITY: US, 18+
END DATE: August 13, 2025
LIMIT: Unlimited

Download the Taco Bell mobile app at either the Apple® App Store or the Google® Play store to your web-enabled mobile device to create a Taco Bell Rewards program account.

Entries WILL be judged.

Once signed in to your Taco Bell Rewards program account from the Taco Bell mobile app, follow the instructions on the Home screen to create a new, unique customized menu item from the one  of the five Fan Style Entry Categories by modifying the menu item (adding, removing, or substituting ingredients to create a personalized version that better suits your taste preferences) with at least one modification or add-on and creating a catchy, descriptive, clever, viral-worthy name for your customization and copy the link to your clipboard that leads to your Fan Style Customer Creation and share the Fan Style Link to invite friends to download and create an account on the Taco Bell mobile app (if not already downloaded). Any time you share your Fan Style Link, be sure to disclose that you may earn points and other rewards if your Fan Style is purchased on the Taco Bell mobile app.

Fan Style Entry Categories:

• Taco (anything from the Tacos category)
• Burrito (anything from the Burritos category)
• Specialties (Crunchwrap, Mexican Pizza or Nachos)
• Cantina Chicken (any item from the Cantina Chicken menu)
• Veggie Cravings (any item from the Veggie Cravings menu with no meat)

If you leave the screen prior to completing and sharing your Fan Style Link, you will need to start over. Customization options may vary by location.

There is no limit to the number of Entries an Entrant may receive; however, each Entry in a Fan Style Entry Category must be different and if a duplicate is submitted, it will result in only the initial Entry being accepted and any duplicate Entries from such Eligible Member in a Fan Style Entry Category will automatically be disqualified.

During the Contest Period, if your Fan Style Customer Creation is ordered via the Taco Bell mobile app at least once by another Eligible Member other than the Entrant after clicking on the shared Fan Style Link that leads to your Fan Style Customer Creation, you will earn one (1) entry into the corresponding Fan Style Entry Category random drawing.

Random Drawings: After the conclusion of the Contest Period, in the event more than one thousand (1,000) Entries are received for a given Fan Style Entry Category, one thousand (1,000) Entries will be selected in a random drawing from among all Entries received for each Fan Style Entry Category for a total of five thousand (5,000) Entries across the five Fan Style Entry Categories.

Judging – Fan Style Entry Category Semi-Finalists: A panel of Sponsor-selected judges will review and score the up to one thousand (1,000) randomly selected Entries within each Fan Style Entry Category to determine the top-scoring twenty (20) Semi-Finalists for each respective Fan Style Entry Category for a total of up to one hundred (100) Semi-Finalists.

The judging criteria for Semi-Finalist judging will be as follows: Name Appeal (30%), Operational Feasibility (30%), and Creativity & Originality (40%). In the event of a tie, tied Entries will be re-judged based solely on Creativity & Originality.

Judging – Fan Style Entry Category Finalists: A panel of Sponsor-selected judges (may be different from first panel) will review and score each Semi-Finalist Entry within each Fan Style Entry Category to determine the top-scoring three (3) Finalists for each respective Fan Style Entry Category for a total of up to fifteen (15) Finalists based on the Judging Criteria. In the event of a tie, tied Entries will be re-judged based solely on Creativity & Originality.

Judging – Grand Prize Winners: Taco Bell’s test-kitchen team will prepare each Finalist Entry (based on the Finalist’s Fan Style Customer Creation) and once prepared, each judge will taste each prepared Fan Style Customer Creation and score each Finalist Entry based on considerations including but not limited to taste, balance of flavors, look, and texture (100%) and the score (the “Sensory Appeal Score”) will be incorporated with the judging panel’s score from the Finalist judging round to determine the top scoring one (1) Grand Prize winner for each Fan Style Entry Category for a total of up to five (5) Grand Prize Winners. The judging criteria for Grand Prize Winner judging will be as follows: Sensory Appeal Score (25%) + Finalist Judging Score (75%). In the event of a tie, tied Entries will be re-judged based solely on Sensory Appeal Score.

Five (5) Grand Prizes [one (1) awarded per Fan Style Entry Category]: Each Grand Prize Winner will have their Fan Style Customer Creation featured on Taco Bell’s nationwide menu, for a limited time, as designated by Sponsor (all details of the feature are in Sponsor’s sole and absolute discretion). Grand Prizes have no cash, monetary or other fair market value to winner.

Potential Finalists will be notified by Administrator via email based on the email address associated with the Taco Bell Rewards program account used for Entry on or about August 28, 2025. If a potential Finalist does not reply to the Notification as instructed within forty-eight (48) hours, an alternate Finalist may be determined and notified as set forth herein. Potential Finalists will have forty-eight (48) hours from the time the Notification is sent to reply or they will be disqualified and an alternate may be determined.