Submit your best Starbuck Grande custom drink and they will see how it stacks up based on taste, creativity and fan appeal. If your drink order is a hit, you just might win the $25,000 Grand Prize plus a $5,000 finalist prize or be one of the other 3 finalists to win $5,000. Hey, it pays to have good taste.
Enter at secretmenucontest.starbucks.com/create-drink
ELIGIBILITY: US, 18+
END DATE: August 20, 2025
LIMIT: One Entry
Starbucks Partners (employees) are eligible to participate. However, at no time during the judging process will an individual’s status as a Starbuck Partner be revealed to judges or taken into consideration when computer scoring or judging entries.
Judging of Custom Drink Recipes and Selection of Finalists: Selection of Finalists will take place using the multi-step process set forth below.
Initial Computerized Scoring of Contest Entries: After the conclusion of the Entry Submission Phase, Sponsor will use a computer model to score all Contest Entries. Each Custom Drink Recipe will be scored based on the liquor ingredients used and their quantities and preparation methods. The most increased scoring Contest Entries in the ranked list of Contest Entries will represent the most popular Custom Drink Recipes that also include some creative addition(s).
Sponsor Judging: A panel of qualified judges with subject matter expertise, determined by Sponsor in its sole discretion, will review the ranked Contest Entries, starting with the highest scoring Contest Entries, to select 16 Custom Drink Recipes (herein “Semi-Finalist Custom Drinks”). Each of the 16 Custom Drink Recipes selected will be recognizably different from the other Semi-Finalist Custom Drinks. To make this determination, the judging panel will use the below criteria:
- Proud to Serve: This criterion includes an assessment of expected taste, presentation, and creativity of the Custom Drink (80%)
- Feasibility: The ability to create the Custom Drink in-store considering the practicality of preparation, the price point and the time required to create it. (20%)
Final Expert Panel Judging: Next a group of 3 other qualified judges (herein (“Expert Panel”) will wholistically evaluate each of the 16 Semi-Finalist Custom Drink Recipes, considering factors such as creativity, taste, balance of flavors and alignment with current beverage trends and collectively determine the 4 best Custom Drink Recipes (herein the “Finalist Custom Drink Recipes”).
All judging determinations are final and binding. Sponsor will not disclose any of the judging scores.
Random Drawing to Select Potential Winning Finalists: Sponsor expects that there will be multiple Entrants who submitted each of the 4 Finalist Custom Drinks selected. If this is so, Administrator will aggregate all Contest Entries that match each Finalist Custom Drink Recipe and randomly select a potential Finalist to represent each Finalist Custom Drink Recipe and be the potential winner of a Finalist or Grand prize. Odds of being selected as a potential Finalist depend upon the number of Entrants who submitted the same Contest Entry for each respective Finalist Custom Drink Recipe. If there is only one single Entrant who has submitted a Contest Entry for a particular Finalist Custom Drink Recipe, then this Entrant will be deemed a potential Finalist.
Public Voting Phase to determine Grand Prize Winner: During the Public Voting Phase, Sponsor will offer public voting through a poll that will be posted on @Starbucks on Instagram. Individuals who have Instagram accounts may vote for their favorite Finalist Custom Drink Recipe by responding to the poll. Limit: Each individual may vote 1 time during the Public Voting Phase.
One Grand Prize winner will receive a total of $30,000 by ACH transfer to winner’s bank account, which includes a $5,000 Finalist Prize as well as $25,000 for the Grand Prize. Retail Value: $30,000.
Finalist Prizes (3): Each other Finalist winner will receive $5,000 by ACH transfer to winner’s bank account. Retail Value: $5,000.
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