Today, EXTRA® Gum announced the launch of its newest innovation: SOURS by EXTRA, a bold new take on gum that delivers an unexpected twist of sweet and sour flavor. To celebrate the launch, the brand is partnering with fan-favorite TV dancer Hailey Bills to debut the SOURS by EXTRA Cheworkout Sweepstakes, a social-first dance challenge inspired by the product’s dynamic flavor.
Extra Fans can enter the SOURS by EXTRA Cheworkout Sweepstakes by sharing their own twist on Hailey’s dance moves on TikTok or Instagram using #CheworkoutSweepstakes
Click Here to locate the entry post on TikTok
ELIGIBILITY: US, 18+
END DATE: May 14, 2026
LIMIT: one Website entry per person and ten (10) Bonus Entries per Platform per person, for a maximum of twenty-one (21) entries per person for the Sweepstakes.
Comment on the post on Instagram or TikTok by telling how you (the entrant) would add an “extra twist” to your routine along with the hashtag #CheworkoutSweepstakes , and then go to the Sweepstakes website at extragum.com/cheworkout and complete the entry form in its entirety to receive one entry into the Sweepstakes.
Bonus Entry. During the Sweepstakes Period, you can also earn ten (10) bonus entries when you create and post to Instagram and/or TikTok your original video showing your “extra twist” on the SOURS by EXTRA Cheworkout inspired by social media personality Hailey Bill’s Cheworkout, along with the hashtag #CheworkoutSweepstakes, and tag @extragum. Keep it fun and safe: do not chew gum while dancing, exercising, or doing other active movement. You do not have to include Extra gum in your video in order to be eligible.
Complete your bonus entry as follows: find the EXTRA Instagram account (@extragum) and/or EXTRA® TikTok account (@extragum) to view the Video, create and post your “extra twist” to the Video in your feed; and include the Hashtag #CheworkoutSweepstakes and Tag @extragum to receive ten (10) entries into the Sweepstakes. Bonus Entry must be completed from the entrant’s non-private Instagram or TikTok account; you must follow @extragum on the Platform associated with your entry; the content of your video must adhere to the theme; and you must comment as directed along with the Hashtag and Tag. You must be a registered Instagram or TikTok member to submit a Bonus Entry. Instagram and TikTok account registration and Sweepstakes entry are free. Limit ten (10) Social Entries per Platform per person during the Sweepstakes Period.
Grand Prize (1): the opportunity to participate in a 30-minute 1:1 virtual dance session with Hailey Bills (to be scheduled at a time mutually agreeable between winner and talent subject to Bills’ availability). The Grand Prize also consists of one (1) pack of SOURS by EXTRA® Blue Raspberry gum and one (1) pack of SOURS by EXTRA® Strawberry gum. The ARV of the Grand Prize is $1,997.96
Second Prizes (100): one (1) pack of SOURS by EXTRA® Blue Raspberry gum and one (1) pack of SOURS by EXTRA® Strawberry gum. The ARV of each Secondary Prize is $3.98.
Limit one (1) prize per person.
One (1) potential Grand Prize winner and one hundred (100) potential Secondary Prize winners will be randomly selected from all eligible Entries received during the Sweepstakes Period on or about 5/18/26 by Sponsor or its designee, whose decisions are final. Secondary Prizes will be shipped to the winners using the mailing address provided at time of entry.
very nice!!!
My “extra twist” would be adding a quick brain-break challenge between tasks to keep the day fun and energetic.