One puppy and one kitten will each win a $25,000 salary from Nestlé Purina. Is your kitten a professional cuddler? Is your puppy an expert nuzzler? Your little one could make the big bucks! Purina Puppy Chow and Kitten Chow are accepting applications for Chief Snuggle Officers!
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Enter at chowcontest.purina.com
ELIGIBILITY: US, 18+
END DATE: January 24, 2025
LIMIT: One Entry per person per puppy or kitten
Contest Entry Period begins on January 8, 2025 at 12:00 AM CT and ends January 24, 2025, at 11:59 PM CT
Finalists Judging Period will run from January 27, 2025 through February 12, 2025
Popular Voting Period will begin on February 17, 2025 at 12:00 AM CT and end on March 3, 2025 at 11:59 PM CT
Photo(s) Guidelines:
- The puppy or kitten appearing in the Photo(s) must belong to the entrant submitting the Submission.
- No major editing/retouching that alters the overall composition of the Photo(s) may be done to the Photo(s).
- Puppy or kitten featured in the Photo(s) must be under 12 months of age at the time the Submission is submitted.
- Photo(s) must be taken within 30 days of the Submission being submitted.
- Submission may not depict the puppy or kitten in an unsafe situation.
- The Photo(s) submission may not be captured by a hired Photo(s)grapher or generated by Artificial Intelligence (AI).
- The Photo(s) submitted must not contain any humans. Any Photo(s) featuring human subjects will be disqualified.
- The Photo(s) must not have been submitted previously in any Contest of any kind or exhibited or displayed publicly (i.e., disclosed beyond your immediate circle of friends and family) through any means previously.
- Photo(s) must be an original creation of the submitting entrant
- By uploading the Photo(s), the entrant agrees, for zero compensation
- Entrants are responsible for securing necessary permissions, talent and location releases, and licenses for any visual material contained in the Photo(s).
Submissions must not contain material that:
- Violates or infringes another’s rights, including without limitation, privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
- Contains material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age;
- Contains any unacceptable clothing or adornments, or displays any commercial/corporate advertising other than that of Sponsor (including but not limited to corporate logos, brand names, trademarks, slogans, political, personal and religious statements);
- Contains indecent or unsafe behavior or situations, profanities or obscenities, including but not limited to nudity, or pornography, or is otherwise inappropriate, indecent, profane, obscene, hateful, tortuous, slanderous or libelous;
- References persons without their written permission;
- Disparages any persons or organizations;
- Includes threats to any person, place, business, or group;
- Is unlawful, in violation of or contrary to all applicable federal, state, or local laws and regulations.
Finalist Judging Criteria:
(a) Cuteness Factor: overall cuteness factor of the puppy or kitten, including facial expressions, playfulness, and overall charm (51%); and (b) Overall Impression: The overall impression of the puppy or kitten, including the ability to stand out from other entrants and leave a lasting impression on the judges; the content of the Entry’s written submission fits within the Purina Puppy and Kitten Chow Brand and Contest theme (49%).
The top three (3) highest scoring Photo(s)s featuring puppies, and the top three (3) highest scoring Photo(s)s featuring kittens will be deemed Finalists (for a total of six (6) Finalists).
Popular Voting: The six (6) confirmed Finalists (3 from each category of puppies and kittens) Photo(s) will each be posted on the Sponsor’s website at chowcontest.purina.com during the Popular Voting Period where members of the general public can visit the Website and vote once per day for their favorite Photo(s) and their choice of one (1) shelter to receive a donation from among three (3) options listed on the Website through the voting mechanism on the Website. All votes must be cast by 11:59:59 PM CT on March 3, 2025, to be counted as a vote.
The top scoring Photo(s) in each category receives the most votes during the Popular Voting Period will be deemed the Grand Prize winners. In the event of a tie, the Finalists who scored the highest during the Finalist Judging Period will be deemed the winners from among all tying popular votes.
Additionally, the shelter that receives the most votes during the Popular Voting Period will receive a donation in the amount of $25,000
Two (2) Grand Prizes (one from each category): A check for $25,000.00, made out to each Grand Prize winner
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