The Lay’s FIFA World Cup 2026™ Sweepstakes is your ultimate ticket to witness soccer history across North America. As an official sponsor, Lay’s is offering fans a chance to win once-in-a-lifetime prizes, including premium tickets to matches, pitch-side access, and the chance to be featured on the jumbotron as the “Fan of the Match.” Whether you are entering via a product scan or using the Alternate Method of Entry (AMOE) to participate without a purchase, this promotion makes it easy for every fan to get in the game. Don’t miss your shot at being one of the 104 winners – one for every match of the tournament – and experiencing the thrill of the World Cup live.
ELIGIBILITY: US, 18+
END DATE: June 20, 2026
LIMIT: Daily Entry
Sweepstakes Prize (1): a trip for two people – the Sweepstakes winner and one guest – to attend the FIFA World Cup 26 Final Match on July 19, 2026, in East Rutherford, New Jersey. FIFA World Cup 26™Final Match Sweepstakes Prize includes round-trip coach-class air transportation from a major commercial airport near winner’s residence to a major commercial airport in the New York City area for the winner and one guest, three nights hotel standard accommodation (single room, double occupancy), match day coach transfers to/from stadium/hotel, two $100 travel cards (for use by winner and guest), as well as $5,000 made payable to the winner to help offset but not completely remove the tax obligation associated with prize acceptance. ARV: $22,850.
Instant Win Prizes (2,000):
(1,000) FIFA World Cup Replica Match Ball. ARV: $32.50
(900) FIFA World Cup Store Gift Card. ARV: $75
(35) Lay’s FIFA World Cup Jersey. ARV: $30
(15) Lay’s FIFA World Cup Scarf. ARV: $17.50
(30) Lay’s FIFA World Cup Backpack. ARV: $25
(20) Lay’s FIFA World Cup Hat. ARV: $15.00
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