LAY’S Do Us A Flavor Tastes of America Contest 3/30/15 Ultd 18+

What would be yummy as a chip? Create it, and you could win $1 million dollars in cash! Three winners will each win $50,000 in cash!

Sweepstakes Rating: Okay

Eligibility: US, DC, 18 and older

Contest Entry Dates: January 20, 2015 and 10:59:59 p.m. CT on March 30, 2015

Public Voting Entry Dates: August 10, 2015 and ends at 11:59:59 p.m. CT on October 17, 2015

Website Entry | Official Rules

How to Enter:

1. Submit your ideas for a future flavor “Tastes of America™” of LAY’S® Potato Chips.

1. The flavor name
2. Up to 3 ingredients
3. The inspiration (limited to 200 characters; (text message, limited to 160 characters)
4. City and State of Inspiration
5. Chip style (Original, Wavy, and/or Kettle Cooked)
6. Participant’s contact information

2. Text Entry: text FLAVOR to 24477

3. Select retailers may offer additional online methods of entry (we will let you know when we find any)

4. Twitter Entry: @Lays may promote this Contest via one or more Tweets. Click to expand a Contest Tweet to open an entry page and then follow instructions to complete and submit your Entry.

YouTube Entry: Go to Lays YouTube page nd click on the link to “Create My Flavor” and follow submission instructions to complete and submit your Entry.

ENTRIES WILL BE JUDGED TO DETERMINE THE WINNERS.

Entry Limit: You may enter as many different Entries into the Contest as you like, as long as the same (or substantially similar) Entry is not submitted more than once on the same style chip (i.e. Original, Kettle Cooked or Wavy). You may submit a flavor that you submitted in a prior edition of the Contest, provided that you update your inspiration for this Contest.

One (1) Grand Prize:

(a) One percent (1%) of the Net Sales* of the Grand Prize Winner’s Finalist Flavor for the period July 15, 2015 through July 15, 2016

OR

(b) One Million Dollars ($1,000,000). Awarded in the form of a check or wire transfer, payable to winner. ARV: $1,000,000

Three (3) Finalist Prizes: $50,000, awarded in the form of a check or wire transfer, payable to winner

Judging Criteria: 40% Original and creative; 30% Potential for delicious flavor for LAY’S potato chips on the designated chip base (Original, Wavy and/or Kettle Cooked); 30% Simple, straightforward and fun flavor, consistent with the Tastes of America™ theme.

The top four (4) entrants whose Entries received the highest cumulative scores for all criteria awarded by the judges across all styles of potato chips will be deemed the Finalists and will advance to the Contest Voting Period.