Kellogg’s Pop-Tarts Drury Lane Gingerbread House Contest ($15,000 Cash Prize)

Kellogg’s Pop-Tarts is giving you the opportunity to build an original Kellogg’s Pop-Tarts Gingerbread House using Kellogg’s Pop-Tarts (note: use of actual Kellogg’s Pop-Tarts product is optional and not required). Once your Gingerbread House is completed, you must post a photo of it on Instagram or Twitter along with the #GingerbreadPopTartEntry and tag Poptarts social accounts

Your original Gingerbread House design must use Kellogg Pop-Tart product(s) as a primary component of the Submission (for social media entry, Kellogg’s Pop-Tarts product(s) must be actual product featured in a photo of the Submission or for mail-in entry, can be digitally-drawn/hand-drawn in a picture). Gingerbread House should not include any brand name product mentions outside Kellogg’s Pop-Tarts and the Kellogg’s family of products. Gingerbread House designs submitted in this Contest must be an original creation of the entrant. Submissions must include a photo of your Gingerbread House featuring Kellogg’s Pop-Tarts product(s) if submitted via social media.

Instagram: post your photo along with the Hashtag #GingerbreadPopTartEntry and Tag @poptartsus

Twitter: tweet your photo along with the Hashtag #GingerbreadPopTartEntry and Tag @PopTartsUS

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Official Rules: US, 13+. July 25, 2022 – December 16, 2022 at 11:59 pm ET

Entry Limit: one entry per person

Grand Prize (1): $15,000 awarded in the form of a check.

Judging Criteria: creativity (Is the Gingerbread House imaginative?) (50%); uniqueness/inventive (Does the Gingerbread House represent an ingenious twist on a traditional gingerbread house?) (30%); Pop-Tarts variety (Does the Gingerbread House showcase the beauty of the pastry and frosting of Pop-Tarts?) (20%).

Once selected, the potential Grand Prize winner will be notified via direct message and/or a comment on their Submission, if they entered via Instagram or Twitter, or via the telephone, mail and/or email address provided with their entry, if they entered via mail.