Hot Wheels and Mattel are searching for the first Hot Wheels Tiniest Team Principal to make BIG decisions in 1:64 scale. Entries to be judged by some of the biggest names in the automotive industry: Formula 1® President and CEO Stefano Domenicali, FIA Formula One World Drivers’ Champion 2009, Jenson Button, and General Manager & Head of Vehicles at Mattel Ted Wu
Requirements:
✔️ Must be OBSESSED with cars but legally cannot drive one yet.
✔️ 5-10 years of literal life experience. Max.
✔️ Can confidently manage a team of 30+ imaginary pit crew members. No experience preferred.
✔️ Strong opinions on Hot Wheels colors, design aerodynamics, and collectability required.
Parents: submit a video on public TikTok or Instagram account using the hashtags #HotWheelsTiniestTeam and #contest and tag @hotwheels (for TikTok) or @hotwheelsofficial (for Instagram) by June 16 for a chance for your child to be the Hot Wheels Tiniest Team Principal. You may include additional text within the Video and/or in the caption to support your submission. All posts must comply with the applicable platform’s Terms of Use.
ELIGIBILITY: US, 18+, parent or legal guardian of a child (or children) between the ages of 5-10 years old
END DATE: June 16, 2026
LIMIT: One Entry
Follow the Sponsor’s social media account (@hotwheels on TikTok or @hotwheelsofficial on Instagram). You must remain a follower of the Sponsor’s TikTok or Instagram account for at least sixty (60) days after the end of the Contest Entry Period in order to receive winner notification if your Entry is selected as a winner.
Judging Criteria:
Personal Connection (1-15 points): Entrant provides a clear explanation or representation for why they should win the once-in-a-lifetime experience.
Uniqueness of Entry (1-15 points): Video/application stands out among other submissions due to story, surprise or creative elements.
Engagement (1-15 points): Video/application was engaging, emotional and/or entertaining for the judges.
Fandom with Hot Wheels™ (1-20 points): Video features entrant engaging with Hot Wheels™ products/brand, proving they’re a great fit for the Grand Prize.
It Factor/Representation (1-15): Someone who embodies the resilience of a Hot Wheels™ spokesperson and is comfortable being on camera.
Leadership Qualities (1-20): Proven leadership track record, potentially showing your literal report card, of “winning at life.”
Grand Prize part 1 of 2: A trip for Grand Prize winner and up to three (3) guests to attend the FORMULA 1 UNITED STATES GRAND PRIX 2026, including: roundtrip, coach class air transportation for winner and guests from a major commercial airport located within the United States near winner’s/guests’ place of primary residence (as selected in Mattel’s sole discretion) to a commercial airport near Event destination. If winner/guest resides within one hundred (100) miles of the Event, Mattel reserves the right in its sole discretion to substitute air transportation for ground transportation for that individual; three (3) nights hotel accommodations (standard double-occupancy rooms, depending on the hotel room availability and as determined in Mattel’s sole discretion) for winner and guests; up to four (4) F1® tickets to attend the Event; one (1) custom Hot Wheels™ Swag Box with the Hot Wheels™ F1® die-cast collection and Hot Wheels™ F1® track sets . Selection of items are at Mattel’s sole discretion; $1000 spending money awarded in the form of corporate check
Grand Prize part 2 of 2: A trip for Grand Prize winner and up to three (3) guests to Mattel headquarters, including: roundtrip, coach class air transportation for winner and guests from a major commercial airport located within the United States near winner’s/guests’ place of primary residence (as selected in Mattel’s sole discretion) to Los Angeles, CA. If winner/guest resides within one hundred (100) miles of Los Angeles, Mattel reserves the right in its sole discretion to substitute air transportation for ground transportation for that individual; two (2) nights hotel accommodations (standard double-occupancy rooms, depending on the hotel room availability and as determined in Mattel’s sole discretion) for winner and guests; a visit to Mattel headquarters and where the winner and child may possibly be interviewed; $1000 spending money awarded in the form of corporate check; Custom Hot Wheels™ swag like t-shirts, race jackets, race jumpsuit, helmet or other apparel items. Selection of items are at Mattel’s sole discretion.
Approximate retail value (“ARV”) of total Grand Prize part 1 and 2: up to $11,000.
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