Hellmann’s is giving fans the chance to win one of 100 one-of-a-kind collectible jars through a new limited-edition collaboration with globally recognized artist and social media sensation Mr. Doodle. Mr. Doodle hand-decorated the eggs on 100 Hellmann’s labels, transforming each jar into a unique piece of art.
How to Enter: visit either hellmanns.com/label-hunt-2026 (for consumers located east of the Rockies) or bestfoods.com/label-hunt-2026 (for consumers located west of the Rockies) into the corresponding brand’s random drawing (either Best Foods or Hellmann’s), based on the geographic location you accessed the Website.
ELIGIBILITY: US, 18+
END DATE: April 5, 2026
LIMIT: Daily Entry
Prizes (100 total – 70 from among all eligible Entries received for the Hellmann’s Brand, and 30 from among all eligible Entries received for the Best Foods Brand): A Sponsor-selected limited-edition Hellmann’s or Best Foods jar, based on Brand determined at time of Entry. There is no retail value associated with the prizes.
Drawing: On or about April 10, 2026, one hundred (100) winners [seventy (70) from among all eligible Entries received for the Hellmann’s Brand, and thirty (30) from among all eligible Entries received for the Best Foods Brand, as explained above] will be selected in separate random drawings from among all eligible Entries received for each Brand.
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