Take the Frito-Lay Super Bowl LX Tostitos Challenge now for your chance to win Super Bowl LX tickets, exclusive prizes, and unforgettable memories. Come back every day to enter again for a chance to win prizes from Tostitos®.
During the Sweepstakes Period (during any Prize Period) you will be presented with an optional interactive game. Participation in the Game is NOT required in order to enter the Sweepstakes or the Prize Periods and your success in the Game will not increase or decrease your chances of winning a Sweepstakes Prize. You will then be prompted to create an account or log into your account to complete and submit the online registration form,
ELIGIBILITY: US, 21+
END DATE: February 9, 2026
LIMIT: Daily Entry
The Sweepstakes will be broken out into six (6) entry periods. Entries submitted outside the Entry Periods will not be accepted. All non-winning Sweepstakes entries will roll over to the subsequent Entry Periods.
Prize Period 1 Prize packages (ten (10) total winners): Each package consists of one (1) $200.00 NFLshop.com e-Gift Card, Gift Card Prize Conditions apply; see below. (ARV $200.00) and one (1) $100.00 snacks.com promotional gift code. Total ARV of each Prize Period 1 package is $300.00.
Prize Period 2 Prize packages (two (2) total winners): Each package consists of one (1) TCL 55″ TV (TCL – 55″ Class F35-Series 4K UHD HDR LED Smart Fire TV (2025)) (ARV $449.99); one (1) Sound Bar/Speaker System (TCL Q6515)] (ARV $299.99); one (1) $500.00 Visa gift card (ARV $500.00); a set of two (2) Tostitos and Super Bowl LX branded tailgate chairs (ARV $200.00); one (1) $100.00 snacks.com promotional gift code (ARV $100.00); and one (1) $200.00 NFLshop.com e-Gift Card
Prize Period 3 Grand Prize package (one (1) winner): A trip for two (2) (winner and one (1) guest) to attend Super Bowl LX which is scheduled to take place on February 8, 2026 in Santa Clara, California. Travel dates: February 6, 2026 – February 9, 2026. Trip package includes: (i) roundtrip commercial coach air transportation from a major U.S. gateway airport near winner’s residence (as determined by Sponsor) to the host city of Super Bowl LX in California; (ii) hotel accommodations for four days/three nights at a hotel designated by Sponsor (single room, double occupancy); (iii) shared-bus transportation from hotel to Game and back to hotel after the Game; (iv) two Game tickets (seat locations determined by Sponsor); (v) two (2) tickets to attend a concert associated with Super Bowl LX (date, time, venue, seat locations determined by Sponsor); (vi) two commemorative gift bags; and (vii) a $750 travel stipend (awarded in the form of a check, payable to the winner). Grand Prize Conditions apply, see below. Total maximum ARV of Prize Period 3 Grand Prize package is $12,050.00.
Prize Period 3 Prizes (ten (10) total winners): One (1) $200.00 NFLshop.com e-Gift Card.
Prize Period 4 Prize packages (two (2) total winners): Each package consists of one (1) Waterproof Wireless Speaker (ARV $106.50); one (1) 54-quart Steel Tostitos and Super Bowl LX branded cooler (ARV $612.25); a set of two (2) Tostitos and Super Bowl LX branded tailgate chairs (ARV $200.00); one (1) $100.00 snacks.com promotional gift code (ARV $100.00); and one (1) $200.00 NFLshop.com e-Gift Card. (ARV $200.00). Total ARV of each Prize Period 4 package is $1,218.75.
Prize Period 5 Prize packages (two (2) total winners): Each package consists of one (1) $100.00 snacks.com promotional gift code (ARV $100.00); one (1) $200.00 NFLshop.com e-Gift Card; (ARV $200.00); a set of two Tostitos and Super Bowl LX branded tailgate chairs (ARV $200.00); one 54-quart Steel Tostitos and Super Bowl LX branded cooler (ARV $612.25); one (1) digital copy of EA Madden 26 for the Xbox Series X gaming console (ARV $70.00); and one (1) Xbox® Series X gaming console, 512 GB (ARV $600.00). Total ARV of each Prize Period 5 package is $1,782.25.
Prize Period 6 package (one (1) winner): One (1) $200.00 NFLshop.com e-Gift Card,(ARV $200.00); one (1) autographed football memorabilia item (specific item(s) to be determined by Sponsor), signed by a Super Bowl champion (maximum ARV $2,000.00); and one personalized video greeting from Super Bowl champion. (availability of players and Cameo details are subject to Sponsor’s sole discretion) (ARV $750.00). Total maximum ARV of Prize Period 6 package is $2,950.00.
Prize Period 6 Prizes (ten (10) total winners): One (1) $200.00 NFLshop.com e-Gift Card. (ARV $200.00 each).
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