Coca‑Cola Cinemark The Great Misdirection Instant Win Game and Sweepstakes

Enter Coca-Cola® Cinemark The Great Misdirection AR Game Promotion for a chance to snag cool movie, drink, and real-world prizes using augmented reality. Players earn Points by completing in-game illusions or passing the “Diamond” challenge in the AR experience; the more Points you rack up, the more Sweepstakes entries you get, and you may also unlock Instant Win Game Prizes or Offers.

ELIGIBILITY: US, 13+
END DATE: December 31, 2025
LIMIT: Daily Entry

There are two ways to play/enter:

Via a Purchase: During the Promotion Period, find the QR Code on specially-marked popcorn buckets and/or beverage cups at participating Cinemark theaters and scan the QR Code to visit the augmented reality experience. Next, follow the instructions to play the AR Game where you will attempt to keep the diamond away from the guards within the AR Game. You will earn  points for passing the Diamond, and ten to one hundred Points for performing an illusion. Points for performing an illusion will depend on how quickly the illusion is performed. Entrants will receive the number of Sweepstakes entries based on the number of Points earned in the AR Game and will be able to play for the chance to win a Game prize or receive an offer based on the number of Points earned in the AR Game, as stated in the chart below:

To play for the chance to win a Game Prize or receive an Offer by 11:59 pm ET on December 1 log in or create a free Coca‑Cola account. Once logged in, you will automatically receive one Instant Win Game Play for a specific Offer or Game Prize, based on the number of Points you earned during the AR Game. Once the Game Play is complete, you will either receive a win message for a Game Prize, a lose message, or an Offer, based on the number of Points earned during the AR Game.

Starting 12:00 am on December 2 once the Game Play is complete, you will only receive a win message for a Game Prize or a lose message if you earned 400 or more points in the AR Game, otherwise, you will only receive the number of Sweepstakes Entries, based on how many Points earned during the AR Game. You may play the AR Game as many times as you want but can only receive one Game Play for a specific Offer or a Game Prize, and up to five Entries per day.

Limit one Game Play and up to five Entries per Entrant per day.

AMOE: you may participate in the Promotion by hand-printing your complete name, street address, city, state, ZIP code, and daytime and evening telephone numbers (including area code), date of birth and a valid email address on a plain 3”x5” index card, and mail it in an envelope with sufficient postage affixed, to:

Coca‑Cola Cinemark The Great Misdirection Instant Win Game and Sweepstakes
P.O. Box 7775
Melville, NY 11775-7775

Receive one Game Play opportunity for a Game Prize or Offer, and five Entries into the Sweepstakes. Each AMOE Game Play will be based on the Entrant earning sufficient Points for each Offer and the Game Prize for every request submitted, based on dates submitted for the Offers. AMOE Game Plays/AMOE Entries must be postmarked by December 31, 2025 and received by January 8, 2026.

Please note, any AMOE Game Play/Entry requests postmarked after December 1, 2025 and received after December 8, 2025 will only be played for a prize (as the Offer will be over). All AMOE Game Plays will be played on Entrant’s behalf by the Administrator (based on postmark date) and based on odds of winning/receiving an Offer and only Game Prize winners and Offer recipients will be notified that they have won a Prize or received an Offer after the Promotion Period has ended or will be notified that they won a prize or received an Offer on or around December 9, 2025.

Game Prizes (20): A $50 Cinemark digital gift card

Grand Prize (1): A Sponsor-specified authentic diamond that was used on the set of the Now You See Me movie.  ARV $500. Actual style and size of the Prop Diamond to be determined by the Sponsor. A letter of authenticity for the Prop Diamond will not be provided.

Offers (available until 11:59 pm ET on December 1, 2025):

$1 Off Coupon (20,000): A coupon that can be used for $1 off any size fountain drink/ICEE at a participating Cinemark theater.

$2 off Coupon (20,000): A coupon that can be used for $2 off any size fountain drink/ICEE at a participating Cinemark theater.