Hold your broomsticks! Chipotle announced the spookiest news of the season: Boorito is back! Chipotle’s iconic Halloween tradition, Boorito is back. On October 31, Chipotle Rewards members who visit a Chipotle restaurant in costume from 3 p.m. to close local time and scan their Rewards member card at checkout will receive a $6 entrée offer.
In honor of Boorito’s 25th anniversary, Chipotle is also bringing back its Boorito Costume Contest, giving fans a chance to score a VIP Card worth over $500 in free Chipotle.
In a nod to the brand’s 2020 TikTok costume challenge, Chipotle is inviting fans to take their Halloween fits to the next level with a new Boorito Costume Contest on TikTok.
From Monday, October 27 to Sunday, November 2, superfans who show off their costume for Boorito 2025 by posting a TikTok with #BooritoCostumeContest will be entered for a chance to win a VIP Card from Chipotle.
Three Grand Prizes: “Chipotle VIP Card”, which consists of fifty (50) entrée codes each good for one (1) free regular menu entrée item at any Chipotle location in the United States or Canada with up to three (3) modifiers included with a limit of one (1) entrée per day. Winners must hand their Chipotle VIP Card to cashier to redeem their entrée code. The Chipotle VIP Card is non-transferable. ARV: $533.50
Judging Criteria: creativity (50%); (ii) quality and entertainment value (30%); and (iii) appropriateness to the public image of the Contest Entities (20%). The potential winners will be notified by direct message to the TikTok account used by the entrant to enter the Contest.
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