Enter for your chance to win $10,000 in the Cheetos Shape Hunt Giveaway. Search your bags for a chip with the weekly theme and share your entry on Instagram or TikTok with #CheetosShapeHunt and #entry, for the chance to win $10,000.
ELIGIBILITY: US, 18+
END DATE: July 16, 2025
LIMIT: One per entry period
Entry Periods:
- 06/06/25 – 06/11/25
- 06/13/25 – 06/18/25
- 06/20/25 – 6/25/25
- 06/27/25 – 07/02/25
- 07/04/25 – 07/09/25
- 07/11/25 – 07/16/25
How to Enter:
Watch for a post on Sponsor’s @Cheetos on Instagram and/or @Cheetos on TikTok social channels for the one theme assigned to the current Entry Period
Next, look for and choose a CHEETOS snack that follows the Theme. For example, if the Theme is “Halloween” you could look for a CHEETOS snack shaped like a pumpkin, cat, ghost or a witch’s broom.
There are two ways to look for a CHEETOS snack:
Purchase any CHEETOS brand product and look for a CHEETOS snack, shaped like something that follows the Theme, in the bag.
To participate without making a purchase, go to Cheetos.com/ShapeHunt, download the available “free CHEETOS snack shapes” file of images, and choose a CHEETOS snack, shaped like something that follows the Theme, to use in your Entry. Follow the remaining entry requirements to complete the entry process.
Take a photo (or screenshot) or video of the CHEETOS snack (only)
Images cannot include the participant or any other individual.
Videos cannot include music. No music is allowed in an Entry.
You can also download these images here
SAVE THE ACTUAL CHEETOS SNACK APPEARING IN THE IMAGE IF YOU SELECTED A CHEETOS SNACK VIA THE PURCHASE METHOD OF ENTRY. YOU MAY BE REQUIRED TO SEND IN YOUR CHEETOS SNACK FOR VERIFICATION IF YOU ARE SELECTED AS A POTENTIAL WINNER.
Decide on a title and write up a description of what your CHEETOS snack represents and how it relates to the Theme. Altogether, the Image, Title, Description and the hashtags #CheetosShapeHunt #Entry hall be referred to as the “Entry”.
Title must be in English.
Description must be in English and cannot exceed two hundred (200) characters.
Using either your mobile device or a desktop/laptop computer, post your Entry on your personal Instagram page or TikTok channel. Be sure to include all Entry elements described above; do not forget the two hashtags #CheetosShapeHunt #Entry.
Limit one Entry per person per Entry Period. It is not necessary to post your Entry on both Instagram and TikTok.
FAIR PLAY WARNING:
- The CHEETOS cannot be altered in any way.
- An Image may not be manipulated in any way.
- The Image cannot be altered in any way (by use of editing techniques in order to create an illusion or deception after the original photographing or videography took place or screenshot was made).
- Artificial intelligence (AI) generated Images are not allowed.
Judging Criteria:
- How unique is your CHEETOS snack and does the shape match your Description? (40 points)
- How well does your CHEETOS snack match the Theme of the week? (30 points)
- How creative is your CHEETOS snack Title and Description? (30 points)
Prizes (6 – one per entry period): $10,000, awarded in the form of a check, payable to winner
Limit one prize per person/household.
The potential winners will be notified by the Administrator via direct message (“DM”) through their social media account used to submit their Entry and will be required to respond to the notification (as stated within the notification) within seventy-two (72) hours to accept prize and receive further instructions on how to claim a prize.
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