Required: upload a :60 second video that explains why your Family is the ultimate Barbie® ambassador
Entry Guidelines:
- Each video must be in .mov or .mp4 format with a maximum file size of 100mb
- Each Entry, including video must be in English
- Each video should be :60 seconds or less
- If video exceeds 60 seconds in length, only the first 60 seconds of the video will be judged
- See rules for other requirements
Each Entrant must have permission from all individuals featured in the Entry (if any) to use their name and likeness in the Entry and to grant the rights set forth herein (and they must be 18+ or a child/charge of the Entrant). If requested, the Entrant must be able to provide such permissions in a form acceptable to Sponsor.
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Eligibility: open to legal residents of the 48 contiguous United States or the District of Columbia, at least 18 years of age and the age of majority in his/her state/jurisdiction of residence or older and a parent/legal guardian of at least one (1) child in the Family that is under 18 years of age as of date of Entry
Family is defined as at least one (1) parent/legal guardian and at least one (1) child under the age of 18 and up to two (2) more members that can travel together
Entry Dates: October 9, 2024 – November 17, 2024 at 11:59 pm ET
Entry Limit: There is a limit of one (1) Entry per Entrant/Family during the Contest Period. If an Entry includes a video that exceeds 60 seconds in length, only the first 60 seconds of the video will be judged. Entry constitutes your agreement to these Official Rules and must be received by 11:59 p.m. ET on November 17, 2024 to be considered for the Contest.
Video Judging: All Entries will be judged by a Sponsor-selected panel of judges on or about November 26, 2024. Entries will be judged based on the following criteria: Most Compelling Video (20%); Originality & Uniqueness (20%); Best Storytelling Ability (20%); Entertainment Value (20%) and Suitability for Promotional Purposes/Visual Appeal (20%), and the five (5) highest scored Entries will be determined the potential Finalists
Finalist Judging Interview: Sponsor-specified live interview is to be conducted virtually by a panel of judges, as part of the final judging process. Scheduling for said Interview will be confirmed via the Declaration and will be due upon receipt. If confirmed, Finalists will be required to provide a release for the content of this Interview or eligibility for such prize will be forfeited. The Finalists’ Interviews will be judged based on the following judging criteria:
- Most Inspirational Pitch (30%)
- Brand/Activation Enthusiasm & Passion (50%)
- Originality/Uniqueness (20%)
Finalist Voting: All Finalist Entries will be posted on atlantisbahamas.com/contest. The public will then have the opportunity to vote for their favorite Finalist video during the Voting Period, beginning on December 15, 2024 at 10:00 a.m. ET and ending on December 31, 2024 at 11:59 p.m. ET. Voting Period dates are subject to change at the sole discretion of the Sponsor. You may vote by clicking on the Finalist video in which you wish to vote for on the Site
Voters must be legal residents of the 48 contiguous United States and District of Columbia, 18 years of age or older. Limit one (1) Vote per Voter for the entire Voting Period.
One (1) Grand Prize winner and four (4) First Prize winners will be determined from the Finalists by a combination of Video Judging (75%), Interview scores (15%) and Finalist Voting (10%) (“Finalist Score”). The Finalist with the highest Finalist Score will be deemed the Grand Prize winner. All remaining Finalists will be deemed First Prize winners. In the event of a tie to determine the Grand Prize winner, tied Finalist Entries will be re-judged based on Best Fit to Brand (70%) and Story Telling Ability (30%) to determine the winner.
One (1) Grand Prize winner will receive a 5-day/4-night trip for winner and Family (up to a total of four people). Grand Prize trip includes round trip economy class air transportation from major airport nearest to/from Grand Prize winner’s home to Nassau, Bahamas for four people, four (4) nights’ hotel accommodations in the Barbie two (2) bedroom suite (based on quadruple occupancy), ground transportation to/from hotel/airport, 3-day access to the Barbie cabana, unlimited access to the Barbie Boardwalk Adventure for children only and parents can supervise, admission for two (2) children to the Barbie Mermaid Adventure, admission for two (2) children to the Barbie Culinary Adventure, a Barbie retail shopping spree (awarded in the form of a $250 gift card), shallow water dolphin interaction for the Family and an up to $2,000 food and beverage for the Family, awarded as a room credit. The ARV of the Grand Prize is $11,000.00. Grand Prize trip must take place by April 30, 2025; certain restrictions and blackout dates apply.
First Prizes (4): Fa 4-day/3-night trip for First Prize winner and Family (up to a total of four people: Entrant; one child under the age of 18 and two other Family members) to Atlantis, Bahamas. First Prize trips include round trip economy class air transportation from major airport nearest to/from First Prize winner’s home to Nassau, Bahamas for four people, three (3) nights’ hotel accommodations in a Barbie double room (based on two rooms, double occupancy), ground transportation to/from hotel/airport, 1-day access to the Barbie cabana, one time access to the Barbie Boardwalk Adventure for children only and parents can supervise, admission for two (2) children to the Barbie Culinary Adventure, a Barbie retail shopping spree (awarded in the form of a $150 gift card), and shallow water dolphin interaction for the Family . The ARV of each First Prize is $6,342.00 each. Each First Prize trip must take place by December 31, 2025; certain restrictions and blackout dates apply. Admission to the Barbie Mermaid Adventure and the Barbie Culinary Adventure is available to Grand Prize or First Prize family members’ children who are under 12 years of age.
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