Share your rookie mistake that could have been avoided if you just had a SNICKERS to win a trip to Super Bowl LVI, a prize valued at over $15,000! Your mistake could probably have beenavoided if you just had a #SNICKERS. But here we are, so hit the upload button to share, and enter to win tickets to Super Bowl LVI. And remember next time you’re off your game, a satisfying SNICKERS can help sort you out.
Official Rules: US, 18+. September 7, 2021 – January 9, 2022 at 11:59 pm ET. One entry per person.
The Promotion will consist of a contest as well as from time to time throughout the Promotion Period, additional prizes will be made available that Sponsor will select additional winners for.
How to Enter: write an essay of 100 words or less describing one mistake that you have made in an aspect of your life. You can also submit photo and/or video content of your mistake, however, this will not be considered part of a Contest Entry and hence will not be judged or have any effect on your chances of winning.
A rookie mistake isn’t an error that occurs due to bad luck; it’s a funny misstep made when you’re off your game. It’s a mistake you won’t make twice because you’ll learn from it. For example, leaving your tickets to the game at home and not realizing until you get to the stadium—rookie mistake!
Entries for ‘SNICKERS Rookie Mistake of the Year’ do not have to be football related, but any type of entry that is offensive, sexual in nature, uses offensive language, or mocks an individual based on their sexuality, race, religion, gender etc. will not be accepted.
Judging Criteria (equally weighted): the believability of the submission, the creativity of the submission and whether the mistake could have been avoided with a satisfying SNICKERS.
Contest Grand Prize (1): A trip for winner and a guest to Los Angeles, California for the 2022 Super Bowl LVI in February, 2022, where they will experience rushing the field at the end of the game. Trip consists of two tickets to the 2022 Super Bowl LVI, roundtrip, coach class air transportation from a major U.S. gateway airport nearest winner’s residence to designated location, three nights standard hotel accommodations (one room, double occupancy), and $1,000 to be used on trip. If winner resides within a 100-mile radius of destination, ground transportation will be provided in lieu of air transportation and no compensation or substitution will be provided in lieu thereof. ARV: $15,000
Throughout the season, additional NFL themed prizes could be handed out to fans who have shared their rookie mistakes.
Just got this message:
Thank you so much for submitting your rookie mistake for the Snickers Rookie Mistake of the Year contest! Your entry has been received and you are entered for the chance to win tickets to Super Bowl 56 when the contest closes in January.
I work with Weber Shandwick, which is the communications agency for SNICKERS and the reason we’re contacting you is that we are planning to spotlight several submissions we have received and yours has been chosen as one we’d like to feature. We were hoping you would be able to share your Instagram handle, as we plan to tag you when we share your entry in social. Can you also share your address so we may send you anything related to this spotlight feature? This does not mean you have won the Super Bowl tickets, nor are you out of the running; a decision will be made on that portion of the contest in January 2022.
Hello, how do I find out who won the “Snickers Rookie Mistake”?