Butter lovers to have new Buttery-er Ritz cracker hitting the shelves, plus the chance to win a 24 karat solid gold bar shaped like a stick of butter with RITZ valued at $100,000 (plus $30,000 for taxes) #livebutteryer #RITZcontest
To celebrate the new cracker, the Ritz brand teamed up with renowned jewelry designer Greg Yüna to create a 24-karat solid gold bar in the shape of (what else?) a stick of butter — and said fans will have a chance to win
Eligibility: US, 18+
Entry Dates: May 1, 2024 – May 20, 2024 at 11:59 pm ET
Entry Limit: one entry per person, regardless of entry method.
How to Enter:
There is no RITZ cracker or other purchase necessary to enter this Sweepstakes. Therefore, your TikTok Post need not include Sponsor’s products or services, or any reference, positive or negative, to Sponsor’s products or services. Including a product or service or referring to a product or service will not improve your chances of winning
Enter on TikTok: Locate the post posted by @theritzcrackersofficial that advertises this Sweepstakes and click on the “Live Buttery-er” TikTok effect filter. Alternatively, you may click on the “Effects” icon in the lower left hand corner of the recording screen on TikTok to search for the Buttery-er Effect
Create a video (no longer than 30 seconds) that uses the Buttery-er Effect (including the sound made available in the Buttery-er Effect) to show your “Buttery-er” self
Post your video to TikTok and include @theritzcrackersofficial and the hashtags #livebutteryer #RITZcontest in the original caption to your post.
You must keep the same TikTok handle during the Sweepstakes Period and until the prizes are awarded so they may communicate with you if you are selected as the potential winner.
TikTok Posts will NOT be judged.
Enter by Mail: To enter without posting a TikTok video, legibly print your name, address, phone number, email address, and date of birth on a piece of paper and mail it in an envelope with proper postage to:
“RITZ Live Buttery-er Activation”
c/o Merkle Inc.
P.O. Box 5022
Department 861252
Kalamazoo, MI 49003-5022
If properly completed and submitted, you will receive one entry into the Sweepstakes. All mail-in entries must be postmarked by May 20, 2024 and received by May 28, 2024 in order to be eligible for inclusion in the prize drawing.
Prize (1): One bar of 24 karat solid gold bar shaped like a stick of butter with RITZ branding, measuring approximately 4” long x 1.43” high x 1.39” wide, weighing 1,531.3 grams. ARV: $100,000
Note: Value was calculated based on the price of gold at the time these Official Rules were written. The actual value of gold is subject to prize fluctuations in the marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules and the date the prize is awarded. Winner will not receive the difference between the actual and approximate retail value (if any).
Sponsor will also provide winner a single cash payment in the form of a check, which is intended to assist the winner with any federal, state, or other tax obligations related to the Grand Prize. This payment will be $30,000. The Grand Prize winner’s actual tax liabilities related to the Grand Prize could exceed this amount. The Grand Prize winner is solely responsible for all applicable federal, state, or other tax obligations related to the Grand Prize. Sponsor will not provide any further assistance toward the winner’s tax obligations.
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