Milk Life Challenge 6/10/15 3PPD18+

Enter the Milk Life Challenge every day for your chance to #win #Free Milk for a month, plus there will be fifteen winners of #Free Milk for a year (all prizes awarded as a gift card)!

Sweepstakes Rating: Okay (Official Rules)

Eligibility: US, DC, 18 and older

Entry Dates: May 11, 2015 and ends on June 10, 2015 at 11:59 PM ET

At a certain time during each day, Milklife will post a challenge to social media channels on Facebook, Twitter and Instagram. The exact challenge to be posted each Daily Entry Period and the exact time of each post will be determined by Sponsor, in their sole discretion.

Facebook Entry: locate the challenge post for the applicable Daily Entry Period and follow the instructions to post your execution of the challenge to the Milklife Facebook page to receive one (1) entry for the applicable Daily Entry Period, and include the hashtag #MilkLife and #promo

Twitter Entry: Go to @Milklife locate the challenge tweet for the applicable Daily Entry Period and follow the instructions to post a tweet with your execution of the challenge and include the hashtags #MilkLife and #promo to receive one (1) entry for the applicable Daily Entry Period

Instagram Entry: Go to @Milklife locate the challenge photo/post for the applicable Daily Entry Period and follow the instructions to post a photo to your Instagram account of your execution of the challenge and include the hashtags #MilkLife and #promo to receive one (1) entry for the applicable Daily Entry Period.

ALL ELIGIBLE ENTRIES WILL BE JUDGED TO DETERMINE THE WINNERS.

Entry Limit: daily entries

Fifteen (15) Grand Prizes (Three for each of the following Daily Entry Periods; 5/13, 5/18, 5/28, 6/2, and 6/8): Milk for a Year, awarded in the form of a gift card good for approximately fifty-two (52) gallons of milk. ARV: $234.00.

Seventy-eight (78) First Prizes (Three per Daily Entry Period, excluding the five Daily Entry Periods awarding Grand Prizes as specified above): Milk for a month, awarded in the form of a gift card good for approximately four (4) gallons of milk. ARV: $18.00.

Judging Criteria: creativity and of entry and ability to grab the attention of the Milk Life campaign (40%); engagement of entrant in the entry with their social media fans and/or community (40%); and originality of entry; ability of entrant to create organic and original content (20%).

Potential winners will be notified by Facebook comment, direct message on Twitter or via comment on a photo on Instagram approximately two (2) business days following each applicable Daily Entry Period and will be asked to respond within one (1) business day.