Lays 75th Birthday Photo Contest 8/1/13 1PPD18+

Join the @LAYS 75th birthday celebration & share your fave summer pics Use #Lays75 4chance2win $75 daily!

Sweeps Rating: Good (more work, less people enter)

Eligibility: open only to individuals who are legal U.S. residents of one of the 50 United States or the District of Columbia and are 18 years of age (19 in AL or NE) or older at the time of entry.

Entry Dates: on May 19, 2013 and ends at 5:00:00 p.m. CT on August 1, 2013

For each day of the Contest Period, Lay’s will publish a Contest theme  inviting participants to enter the Contest in one of the following manners:

Twitter: Follow @LAYS on Twitter. Tweet a photo depicting the Contest Theme for that day along with the hashtag #Lays75

Instagram: Log in to your Instagram account and upload a photo depicting the Contest Theme for that day with the hashtag #Lays75

Entry Limit: one entry per person/account per day, regardless of entry method.

Prize (75, 1 per day): a $75.00 eCode redeemable online only at Websites that accept Visa or MasterCard.

CONTEST JUDGING: For each day of the Contest Period, Entries will be judged on the following equally-weighted criteria: Relevance to Contest Theme (25%); Brand integration (25%); Creativity (25%); and Originality (25%)

Potential winners will be notified in one of the following manners within approximately seven to ten (7-10) days of entry: Twitter: Sponsor (@LAYS) will direct message potential winner and potential winner will be required to verify identify and contact information via e-mail to [email protected] within forty-eight (48) hours of notification. Instagram: Sponsor (LAYS) will comment on potential winner’s photo submission and request potential winner’s e-mail address. E-mail address must be provided within forty-eight (48) hours of notification. Sponsor or Sponsor’s agency partners will then contact potential winner via e-mail to verify identify and contact information.

12. SPONSOR: Frito-Lay, Inc. 7701 Legacy Drive, Plano, TX 75024-4099.

All snack-related trademarks are owned by Frito-Lay North America, Inc. © 2013.

This Contest is in no way sponsored, endorsed or administered by, or associated with, Twitter or Instagram. You understand that you are providing your information to Sponsor and not to Twitter or Instagram. Any questions, comments or complaints regarding this Contest shall be directed to Sponsor and not to Twitter or Instagram.