Enter for your chance to win $20,000 in cash from Kellogg’s! Do you always come prepared with a satisfying snack to power up your family? Have a secret snack stash to keep your kids, your partner or even yourself from getting cranky hungry? Then, you’re just the person Kellogg’s is looking for!
How to Enter: Complete the registration form and include a written response of between 100 and 200words describing a time when you had to deal with hangriness; a written response between 100 and 200 words describing tips for managing hanger in your household, and a written response of 100 words maximum explaining where you keep your emergency snack stashes. Your entry may also be accompanied by an optional video demonstrating elements of your Responses and/or showing us how you best manage your “hanger”.
Eligibility: US, 18+
Entry Dates: May 6, 2024 – June 14, 2024 at 11:59 pm ET
Entry Limit: one entry per household
Judging Criteria: Relevance to Prompt (10%) – How closely does the Entry answer the prompt? Is it on topic? Explanation (25%) – How strong is the entrant’s justification for why they should be named the “Head of Hanger Management” Creativity (25%) – How creative is the Entry? Did they incorporate anything unique or stand-out? Quality (25%) – How high of quality is the Entry? Think: level of thoughtfulness, clear to understand, etc. Brand Fit (15%) – Does the Entry mention Nutri-Grain directly or otherwise seem to fit Nutri-Grain’s overall tone/brand story?
Prize (1): $20,000 cash awarded in the form of a check; a one year supply of Kellogg’s Nutri-Grain Power-Fulls (24 boxes total – to be delivered in four shipments of six 4-ct. boxes within the window of July 2024 to August 2025) and the opportunity to be named the official “Head of Hanger Management” for one year. ARV: $20,095.76
The winner will be required to collaborate with the Nutri- Grain brand team on at least four pieces of social content. The first two pieces of Winner Content are due by 7/31/24; the second two pieces of Winner Content are due by 8/30/24. Winner Content can be shared by winner in the form of written response, static image and/or video; and Winner Content should include tips and tricks for managing hanger in their household. Any rounds of revision to be mutually agreed upon based on timing and winner comfortability. Winner will also provide 2-5 ideas for future Kellogg’s Nutri-Grain product flavors/platforms by 7/31/24, via email.
Leave a Reply