Enter for your chance to win 1 Million Dollars if you can come up with a better Doritos #SuperBowl ad! Everyone thinks creating a Doritos® Super Bowl spot is so easy. We’ve seen the comments. Heard the chatter. Well, now it’s time for you to walk the talk and prove that you are the creative mastermind you think you are.
Each entrant must have a valid Google YouTube account.
Find even more sweepstakes at SweetiesSecretSweeps.com. Chat LIVE with Sweetie and other sweepers, get tips and tricks for and be a part of a winning community!
Eligibility: open only to legal U.S. residents of any of the fifty (50) United States, the District of Columbia and Puerto Rico who are eighteen (18) years of age or older (nineteen (19) years of age or older if a resident of Alabama or Nebraska) with a valid US driver’s license or government issued photo ID at the time of entry
Entry Dates: September 19, 2024 – November 11, 2024 at 12:59 pm ET
Entry Limit: ten Submissions per Contest Period per email.
The creative assignment for the Contest is as follows:
- Review the digital assets and sample agreements provided in the toolkit available on the Website for use in creating the Submission. The assets in the Toolkit are provided solely for use in this Contest and may not be used for any other purpose nor after the Contest has concluded.
- Create a commercial for Doritos® and it could air during the broadcast of Super Bowl LIX. Make it bold. Make it action-packed. Make it funny. Make it something you’ve never seen before. It’s up to you. Just make it awesome.
- Create and submit a 30-second spot featuring Doritos® brand tortilla chips. Preferred packaging is Doritos® Nacho Cheese flavor or Doritos COOL RANCH® flavor. Sample packaging images are included in the toolkit.
- Your Submission should be in commercial form consistent with these Official Rules.
Judging Criteria: Originality and Creativity – 40%; Adherence to Creative Assignment – 30%; Overall Appeal (to the general public) as a Doritos Super Bowl Ad – 30%.
Up to twenty-five eligible Submissions with the highest total scores under the Judging Criteria will be selected as the “Semi-Finalist Submissions”
Up to three eligible Submissions with the highest total scores under the Judging Criteria will be selected from the Semi-Finalists as the “Finalist Submissions”.
Starting on or after January 23, 2025 at 9:00 a.m. ET and ending on January 30, 2025 at 1:00 p.m. ET visitors to the Website can vote on which Finalist Submission best meets the Judging Criteria. Each Website visitor is limited to one Vote per person per device per day.
At the close of the Voting Period, the Finalist’s Submission that receives the highest number of eligible Votes will be deemed the “Grand Prize Winner”, subject to verification. The remaining Finalists who were not the Grand Prize Winner will each be a “Finalist Winner”, subject to verification.
Grand Prize (1): $1,000,000 and a trip to attend Super Bowl LIX scheduled to occur on February 9, 2025 in New Orleans, LA. The Grand Prize Winner may bring one Guest. Game Trip Prize consists of round-trip coach air transportation for the Game Trip Winner and his/her Guest from a major gateway airport near Game Trip Winner’s residence within the United States; two nights double-occupancy hotel accommodations in or around New Orleans, LA; and two tickets to the Game to watch the Game from the Doritos suite (ticket terms and conditions apply). Travel dates: Saturday, 2/7/2025 – Monday, 2/10/2025 ARV the Game Trip Prize: $49,100. ARV: $1,049,100.
The Grand Prize Winner’s Submission will be aired during the Super Bowl LIX broadcast.
Finalist Prizes (2): $20,000 (awarded in the form of a wire transfer or check).
Semi-Finalist Prizes (22): $2,000 (awarded in the form of a wire transfer or check).
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