LISTERINE 21 Day Challenge Instant Win Game and Sweepstakes 12/31/15 1PPD18+

When you participate in the LISTERINE 21 Day Challenge, you’ll receive: A daily opportunity to instantly win a $100 Gift Card, Fitbit, or an Amazon Fire TV! Plus, for every 7 consecutive days you swish, you’ll be entered into one of the sweepstakes drawings for $5,000, $1,000, and $500.

Sweepstakes Rating: Okay

Eligibility: US, DC, 18/age of majority and older

Entry Dates: February 2, 2015 ends on December 31, 2015 at 11:59 p.m. ET

Website Entry | Official Rules

Once you register to participate in the LISTERINE® Challenge, you will have twenty-one (21) consecutive days to participate in the Promotion, after which, you will be unable to participate for the remainder of the Promotion Period. There are three (3) milestones
in your Challenge Period: one for taking the seven (7) day consecutive challenge, one for taking the fourteen (14) day consecutive challenge and one for taking the twenty-one (21) day consecutive challenge. Each Milestone must be completed consecutively in order to be eligible to receive an entry into the applicable drawing for completing that Milestone.

There are eleven (11) monthly entry periods. For each Monthly Entry Period, there will be two (2) drawings:

• a Seven (7) Day Milestone drawing
• a Fourteen (14) Day Milestone drawing

You will be entered into one of the drawings for a Monthly Entry Period based on if and when you complete the seven (7) day Milestone and if and when complete the fourteen (14) day Milestone. You are eligible to receive one entry for each Milestone completion, for a maximum of two entries.

Sweepstakes Mail-in Alternate Method: To enter without using LISTERINE® or participating in the Challenge, hand print your name, address, day and evening phone numbers, email address, and date of birth on a 3″ x 5″ piece of paper and mail it in an envelope with proper postage to:

“LISTERINE® 21 Day Challenge”
c/o HelloWorld, Inc.
P.O. Box 5014, Department 816363
Kalamazoo, MI 49003-5014

Based on the postmarked and received by dates stated below, you will receive one entry into the Seven (7) Day Milestone drawing and one entry into the Fourteen (14) Day Milestone drawing for the applicable Monthly Entry Period and one entry into the applicable Grand Prize Drawing. Limit: One entry per Milestone and one stamped, outer envelope per person/email address for the entire Promotion Period. All mail-in entries must be handwritten and must be postmarked by and received by the dates indicated in the chart in the rules.

Mail-in Postmarked Dates: February 28, March 31, April 30, June 1, June 30, July 31, August 31, September 30, October 31, November 30, December, 31, 2015.

The rules are confusing for the mail-in portion. It seems to indicate one entry per person per month but the also say, one stamped, outer envelope per person/email address for the entire Promotion Period. I am reading to mean one entry per month but if anyone else has a better understand please leave your comments below.

If you are entering the Instant Win Game without taking the Challenge complete and submit the registration form, including checking “no” that you have not taken the LISTERINE® Challenge. You will also be asked to select a coach category from which you will be sent tips and advice during the Promotion Period. You can opt-out of receiving these tips at any time by following the directions in any email.

Entry Limit: one Instant Win Play per person per day.

• Three (3) Twenty-one (21) Day Grand Prizes (one per Grand Prize Drawing Entry Period): A check for $5,000
• Eleven (11) Fourteen (14) Day Milestone Prizes (one per Month): A check for $1,000
• Eleven (11) Seven (7) Day Milestone Prizes (one per Month): A check for $500

(333) Instant Win Prizes: Winners will be able to choose one (1) of the two (2) Instant Win Game Prizes based on the Coach Category you selected upon registration:

• Food: A $100 Amazon® gift card (for cookbooks and kitchen tools)
• Food: A Fitbit® $100
• Fitness: A $100 Nike gift card
• Fitness: A Fitbit® $100
• Organization: A $100 Container Store® gift card
• Organization: An Amazon Fire TV ARV: $100

Prize Limit: One Sweepstakes prize per person/email address in any of the three (3) Milestones (e.g. one prize in any Seven (7) Day Milestone). One Instant Win Game prize per person/email address. Random Drawings: March 9, April 8, May 8, June 9, July 8, August 10, September 8, October 8, November 9, December 8, January 8, 2015. Grand Prize drawings May 8, September 8, 2015 and January 8, 2016.