Chase for the Charms Instant Win Game 4/5/13 1PPD18+

Enter now for a chance to win prizes from pot of gold worth $10,000 or 1 of 120 instant game prizes

Sweeps Rating: Okay

Eligibility: open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry.

Entry Dates: March 17, 2013 and ends on April 5, 2013 at 11:59 p.m. ET

Charm Chaser App: Download the Charm Chaser application onto your mobile device. Submit the registration form, follow the links and instructions to play the Charm Chaser game within the application. Collect eight (8) charms and you will earn one sweepstakes entry and one Instant Win game play for each charm collected.

Enter Online Here | Rules Here

Entry Limit : each entrant may receive eight sweepstakes entries per day and eight Instant Win Game plays total during the Promotion Period through any combination of the Charm Chaser App or Online methods of entry described above.

One Sweepstakes Grand Prize: $10,000 worth of gold. Actual weight of gold will depend on the market value of gold when the Grand Prize winner is confirmed.

One hundred twenty (120) Instant Win Game Prizes:

• One First Prize : The opportunity to be part of a future Lucky Charms animated commercial. Winner must submit a photograph, which will be used to create a character design that will be animated into the commercial. Winner will also receive a framed still of the character from the animated spot. Sponsor is not responsible if commercial production is delayed, postponed or cancelled for any reason, in which event that portion of prize is forfeited in its entirety and no substitution will be provided except as in Sponsor’s sole discretion. ARV: $500
• Twenty-Five (25) Second Prizes: A customized cereal dispenser and a case of Lucky Charms. ARV: $75
• Nineteen (19) Third Prizes: A case of Lucky Charms. ARV: $40
• Seventy-Five (75) Fourth Prizes: A Charm Chasers T-shirt. ARV: $20

Prize Limit: one Instant Win Game prize per person.

Sweepstakes Drawing: on or around April 8, 2013