Share your best burger! Enter the Kraft Heinz Art of the Burger Contest and you could win $25,000; four separate trips for two to four separate cities in the United States and a lifetime supply of Ketchup, Mustard and Relish
Take a basic burger and use it as a canvas for something special, artistic, and utterly delectable. Search by category and get inspiration from your fellow sauce lovers. Upload the best photo of your original work of art. Presentation is key, so make sure to capture your burger’s essence up close and in focus.
Official Rules: US, 18+. May 24 – August 6, 2021 at 11:59 pm ET. Seven entries per person per week, one per category
By entering this promotion, Kraft Heinz Foods Company and its portfolio of brands may send me information and offers.
Consists of Three Phases:
- Submission May 24 to July 19
- Judging (to determine the Seven Finalists) July 20 to July 26
- Voting (to determine the Grand Prize Winner) July 27 to August 6
Each Weekly Entry Period begins each Monday at 12:00 a.m. ET and ends the following Sunday at 11:59 p.m. ET, except the last week which begins on Monday, July 12, 2021 at 12:00 a.m. ET and ends Monday, July 19.
Instagram & Twitter:
- Follow @heinz on Instagram or @heinztweets on Twitter
- Tweet/Post a photo that displays your original burger creation that features your full burger masterpiece
- Include the hashtag #Contest, #ArtoftheBurger and the hashtag associated with the Sauce Category you are entering (either #ketchup, #mustard, #mayo, #bbq, #flavorcombinations, #relish, or #freestyle)
- Optionally provide a short description of the photo (150 characters or fewer) and a name for your burger (not to exceed 30 characters) within the original Instagram caption and post. In your photo, the sauce should be central to the burger’s theme.
Each entrant may upload one Submission per Category per Weekly Entry Period during the Submission Phase, regardless of method of entry.
Creativity: What makes a burger a work of art? The interplay of its components! Is it maximalist? Minimalist? Does it employ an abstract arrangement of ingredients? Show us your creativity by letting your imagination run wild (25%)
Presentation: Capture your burger with a photo worthy of its boundless creativity! Make sure your snapshot conveys every ounce of effort, nuance of delectability, and morsel of meaning (25%)
Build: Will your burger masterwork stand the test of time? That is to say, can it literally stand on a plate and be served? (25%); and
Sauce: We’re looking for a sauce to be central to the burger’s theme. If it’s going to taste like art, let’s make sure we can identify the medium (25%).
Grand Prize (1): $25,000 check; four separate trips for two to four separate cities in the United States, including Puerto Rico; and a lifetime supply of Ketchup, Mustard and Relish which is awarded as a $1,750 check. Trip packages include round trip, coach-class air transportation for two from a major airport near winner’s home (determined by Sponsor in its sole discretion) to three separate cities of winner’s choice in the United States (including Puerto Rico) plus one trip to Chicago for the one day workshop (as determined by Sponsor in its sole discretion); two nights’ accommodations at a hotel per city determined by Sponsor in its sole discretion (single room, double occupancy); roundtrip transportation to Kraft Heinz Headquarters; a one-day burger workshop led by Heinz’s R&D team in Chicago, IL for winner and one guest (all details determined by Sponsor in its sole discretion); $500 spending money per city; and travel agent services. Winner must complete the trips by December 31, 2022 or prize will be forfeited. Sponsor will also provide winner a single cash payment in the form of a corporate check, which is intended to assist the winner with any federal, state, or other tax obligations related to the Grand Prize. The Tax Gross-Up Payment will be $12,330. Total ARV: $53,430
First Prizes (56 – one per category per week): A “Heinz Art of the Burger Kit” prize package consisting of: one denim jacket; one set of pins; one Heinz branded basting brush, one Heinz branded spatula and one $157 Prepaid Card.
Second Prizes (168 – three per category per week): “Heinz Art of the Burger” t-shirt. ARV: $1