Cadbury Bunny Easter Commercial Contest




Is your pet a star waiting to be born? Now’s your chance to win the ultimate bragging rights: your pet in the CADBURY Bunny Commercial this Easter and $5,000! And again this year Cadbury is letting America help decide the winner! Enter today for your chance to win!

Click Here to Enter

Official Rules: US, 18+. February 1 – March 1, 2021 at 11:59 pm ET.

How to Enter: You will need to follow the on-screen prompts to upload a photograph of your pet wearing bunny ears and describe why your pet should be on TV (280 characters or less).

There is a limit of one unique pet Photo Submission per person during the Photo Submission Phase; an entrant may only enter a photo of a pet one time during the Photo Submission Phase. If more than one Photo Submission of a pet is received from the same person, only the first Photo Submission received may be considered valid.

Note: An entrant may return on a subsequent day during the Photo Submission Phase to upload a Photo Submission of a different pet. Each Photo Submission must be unique.

Judging Criteria: Relevance to Contest theme (showing off your Cadbury pet in bunny ears): 30%; Creativity: 30%; and  Brand appeal: 40%.

During the Voting Phase, the ten Finalist Video Submissions will be posted on the Website. A person who is a legal resident of the 50 United States or District of Columbia and 18 years or older may vote for his/her favorite Finalist Video Submission. Each voter may vote one time per day during the Voting Phase.

Grand Prize (1): the opportunity to have his/her pet featured in a television commercial and a check in the amount of $5,000 if his/her pet is featured in a television commercial.

The winning pet featured in the potential winner’s Photo Submission and Video Submission must be able to perform for the camera and remain reasonably stationary (as determined by Sponsor in its sole discretion) in front of production crew cameras while wearing real bunny ears (i.e., physical bunny ears that are not virtual or photoshopped). The winner and winning pet also must be available to film the commercial on a date and time, as selected by the Sponsor, between March 19, 2021 and March 21, 2021. If the selected potential winner’s pet is unable to perform (as determined by the Sponsor in its sole discretion) or is unavailable to film the commercial between March 19, 2021 and March 21, 2021, then the potential winner will be disqualified and the Semi-Finalist with the next highest score will be selected as the potential winner. If the winner’s pet is unable to sit for the commercial, then the potential winner forfeits the entire Prize.


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