Score with Velveeta Instant Win Game (5,651 Prizes)




Play the Score with Velveeta Instant Win Game daily for your chance to win your share of over 5,600 prizes! Play the Football Final Rush game and get a chance to win coupons for FREE Velveeta products or up to $100 in SECstore.com gift cards!

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Official Rules: US, 18+. August 1 – December 1, 2020 at 11:59 pm ET. Sweepstakes starts August 1 and runs through October 31, 2020. Instant Win Game starts August 1 and runs through December 1, 2020. Each entrant may play one Instant Win Game time per day during the Promotion Period. Each entrant may enter the Sweepstakes up to 30 times during the Promotion Period regardless of method or combination of methods of entry.

Without Purchase Sweepstakes Mail-in Entry: To enter the Sweepstakes without making a purchase, hand print your name, address, day and evening phone numbers, email address, and date of birth on a 3″ x 5″ piece of paper and mail it in an envelope with proper postage to:

“Score with Velveeta”
c/o Merkle Inc.
P.O. Box 5011
Department 845024
Kalamazoo, MI 49003-5011

You will receive one Sweepstakes entry. Limit: One entry per envelope. All mail-in entries must be handwritten and must be postmarked by October 31, 2020 and received by November 7, 2020.

With Purchase Sweepstakes Entry: During the Sweepstakes Phase, purchase participating Velveeta Shells and Cheese and/or Velveeta Loaves as outlined in Appendix A in the rules, locate the UPC code  on the pack and keep your receipt. Take an image of your entire receipt. The receipt image must be clear and legible, include retailer name, purchase date and time, the Velveeta Shells and Cheese and/or Velveeta Loaves purchase, and the purchase price. Then, visit the Website, register (on your first visit) or login, and follow the instructions to upload the image of your receipt. You will receive one Sweepstakes entry for each package of Velveeta Shells and Cheese and/or Velveeta Loaves purchased (i.e. if you purchase a three pack bundle, you will receive three Sweepstakes entries)

Sweepstakes Grand Prize (1):  The “SEC Next Level Viewing Experience Prize Package” consisting of a $5,000 electronic store gift card; $5,000 home-goods store gift card; 60 minute virtual cooking session with a professional chef featuring Velveeta inspired recipes; 60 minute video call with an ESPN/SEC athlete, commentator, personality or talent (with up to ten guests on the call); Five (pieces of memorabilia autographed by an ESPN/SEC athlete, commentator, personality or talent (Sponsor neither warrants nor represents that these prize components can be sold or traded for the stated value; actual value depends on market conditions which fluctuate; autographs have no cash value); Two SEC swag bags (each consisting of: one game day stadium blanket, one game day heathered chair, one  cooler, one  speaker, one free product coupon redeemable for a Velveeta Original Loaf, terms and conditions apply and one free product coupon redeemable for a box of Original Velveeta Shells and Cheese; Hulu + Live TV 1-year subscription. Sponsor will also provide winner a single cash payment in the form of a corporate check, which is intended to assist the winner with any federal, state, or other tax obligations related to the Grand Prize. The Tax Gross-Up Payment will be $5,500. Total ARV: up to $23,710

Instant Win Prizes (5.650):

  • (50) $100 SECstore.com gift card
  • (100) $50 SECstore.com gift card
  • (250) $25 SECstore.com gift card
  • (75) $10 SECstore.com gift card
  • (500) One free product coupon redeemable for a Velveeta Original Loaf. ARV: up to $7.99
  • (4,000) One free product coupon redeemable for a box of Original Velveeta Shells and Cheese. ARV: up to $3.00

Limit: one Sweepstakes Grand Prize and one  Instant Win Game prize per email address/person/household


Disclosure: this sweepstakes listing may contain an affiliate or tracking link but we do not use referral links. Read about our policies for more details.

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