Sift it, sprinkle it, serve it up – Kellogg’s cereal is the star of America’s next must-make holiday dessert. To find it, Kellogg’s is teaming up with culinary expert, cookbook author, and TV host Padma Lakshmi to host a live, cereal-centric baking competition – and they’re looking for innovative bakers like you to compete.
Four contestants will face off at Kellogg’s NYC Café to transform their favorite Kellogg’s cereals into inventive new holiday baked goods, with each dish judged by Padma herself on appearance, aroma, creative use of cereal, and taste. Kellogg’s will fly the four most promising applicants to New York City to compete, with the winning dish gaining a spot on Kellogg’s NYC Café’s holiday menu, plus a full media promotional tour for the chef and their dessert – right next to Padma.
- Phase 1: consists of the Recipe Submission Period to determine the finalists.
- Phase 2: consists of the Baking Challenge to determine the Grand Prize winner.
Official Rules: Open to United States; 18 years of age and older. Begins on October 12, 2018 and ends on December 12, 2018 at 4:00 p.m. ET . Drawing Date: after the giveaway is over. Entry Limit: one entry per person +
1 Recipe Submission: October 19, 2018 and ends at 11:59 p.m. ET on November 9, 2018
2 Judging: on or about November 20, 2018 to determine four finalists and 2 runner-ups.
Judging Criteria: 40% Perceived Taste; 30% Visual Appeal; and 30% Most Creative
Once the four (4) Finalists have been determined, they will be provided with a Sponsor-selected mentor from Kellogg’s NYC. Each Finalist will work with his/her Mentor to develop a cereal-based dessert recipe using one (1) or more of the following Kellogg’s cereals: Special K®, Froot Loops®, Frosted Flakes®, Raisin Bran®, Frosted Mini Wheats®, or Rice Krispies®, which they will use to compete at the Event
3 Baking Challenge Recipe Submission: by December 7, 2018 at 5:00 p.m. ET.
The Kellogg’s Holiday Baking Challenge is scheduled to take place at Kellogg’s NYC (31 E 17th Street, New York, NY, 10003) on or about December 12, 2018 at 9:00 a.m. ET and ends at 4:00 p.m. ET. Each Finalist will have access to his/her own electric oven, induction burners, stand mixer, knives, whisks, offset spatula, spatulas, measuring cups, pans, mixing bowls, cake stand, cake separator, cooling rack, piping decorating set, pastry bags, blender, baking mat, sink, and refrigerator. Finalists will also have access to his/her Baking Challenge Recipe Requirements.
Finalists will have 30 minutes to review the Baking Challenge Requirements to be sure that there are no problems with the Baking Challenge Requirements that are sourced for them. At the end of the four (4) hours, the Finalists must serve their completed twenty-six (26) portions to the judges
Grand Prize (1): The opportunity to have Grand Prize winner’s Baking Challenge Recipe featured at Kellogg’s NYC for up to one (1) week , as determined by Sponsor. Grand Prize winner will also receive a Sponsor-selected $1,000 gift card (ARV: $1,000).
Finalist Prize (4 total): A 4-day/3-night trip for two (2) to New York, NY where the Finalist will compete in the Baking Challenge to create his/her Baking Challenge Recipe for a chance to win the Grand Prize. Trip includes round trip economy class air transportation from the airport nearest the Finalist’s home to New York, NY; round trip ground transportation to/from airport/hotel; three (3) nights hotel accommodations (based on double occupancy); $500 spending money, awarded in the form of a check made payable to the Finalist; and the opportunity to work with the Mentor (ARV: $3,500 each)
Note: In the event a Finalist lives within a 150-mile radius of New York, NY, round-trip ground transportation will be provided in lieu of air transportation and no additional compensation will be provided for air transportation portion of Finalist Prize.
Runner Up Prize (2 total): A Sponsor-selected certificate acknowledging Runner Up’s participation in the Baking Challenge and Sponsor-selected Kellogg’s Products (ARV: $25 each)