America’s #BreadSelfieChallenge $10,000 Cash Instagram Contest 3/31 Ultd18+

Title Abbreviations Explained Here



It’s National Nutrition Month and us at Arnold Bread, Brown Berry Bread and Oroweat Bread are using it to celebrate you and your fave breads, too. Welcome to America’s #BreadSelfieChallenge! Jump on Instagram and share a selfie of you getting creative with your bread and you could win $10,000. Be sure to include #BreadSelfieChallenge and tag @arnoldbread to enter. For every entry, we’ll also make a $2 donation to No Kid Hungry! Happy bread selfie-ing!

Official Rules: open to US, DC, 18 and older. Begins on March 1 and ends on March 31. Unlimited entries

Instagram Entry:

  1. Follow @arnoldbread, @brownberrybread, or @oroweatbread
  2. Post a public photo of yourself biting into a sandwich and/or enjoying your favorite Arnold®, Brownberry® or Oroweat® product and tag (and follow) the @arnoldbread @brownberrybread or @oroweatbread Instagram handle and include the hashtag #BreadSelfieChallenge in your post to enter.
  3. Entry must be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity

For each eligible Entry received throughout the Contest Period, Sponsor will donate $2 to Share Our Strength, up to $25,000 total.

Judging Criteria: Quality and Composition of Photo (35%); 2) Perceived Appetite Appeal (35%); and 3) Creativity (30%).

Three (3) Prizes (one per Brand): $10,000 awarded in the form of a check.


New Sweeps This Week:

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