To enter the McDonalds The Last McRib Contest create an original video that expresses yourr love of the McRib.
Official Rules: open to US, DC, 13 and older. Begins on November 6 and ends on November 27. One entry per person.
All words (whether spoken or otherwise) must be in the Contestant’s own original words. The Contestant must own (or have permission for use of) all other content (including but not limited to music and/or any non-McDonald’s brand identity) in his/her Entry (see Entry Parameters below). The Entry can only contain the image/likeness of the Contestant unless the Contestant is the videographer and does not visually appear in the Entry, and then only one other person can appear in the Entry (who must be 13 years of age or older) and that person (or his/her parent/legal guardian if a Minor) must give their permission to be included in the Entry. Including McDonald’s food and/or logos is permitted (but not required) in the Entry. The Entry cannot have a running time of less than twenty-five (25) seconds or more than thirty-five (35) seconds.
Tweet your Entry or post it to your public Instagram account during the Entry Period, along with @McDonalds (@McDonalds Instagram; @McDonalds Twitter) and #LastMcRibContest. Your tweet or post must be posted during the Entry Period and remain publicly visible on your account until at least December 1, 2017, in order to remain eligible.
Judging Criteria: Creative appeal of the Entry (creative expression of Contestant’s love for the McRib sandwich) – 33%; Relevancy to the McRib product (does the Entry explain why the Contestant loves the McRib sandwich) – 33%; Appeal to a McRib fan (does the Entry capture the passion of the McRib lover) – 34%.
One (1) Grand Prize: a trip to Chicago, IL on January 12 to 14, 2018, including coach-class, round-trip air travel, for winner and one guest, two nights’ hotel accommodations in Chicago, $500 spending money for the winner, ground transportation between airport/hotel and hotel/McDonald’s headquarters, a culinary McRib cooking/dining experience with a McDonald’s chef who will serve the last McRib sandwich of the season. ARV: $3,500