Calling all Dads & Daughters to participate in the #DadsWhoPlayBarbie Challenge for the opportunity to win $25,000 to invest in your child’s future and a trip to Mattel Headquarters in Los Angeles where your child can be a Barbie designer for a day!
Eligibility: US, DC, Canada (excluding Quebec), United Kingdom, Germany, France, Australia, Mexico, 18/age of majority and older
Entry Dates: March 17, 2017 and 11:59 p.m. P.T. on March 27, 2017
Creativity: Is this an original and interesting piece of content?
Brand Representation: Does this content properly represent the Barbie® brand, product or messaging as described in Section IV.4 (Rules governing Video Content)?
Objective: How well does the piece of content fulfill the objective of this Contest as described in Section III.1 (Contest Phase) and in Section IV.4 (Rules governing Video Content)?
Production Quality: Is the Video properly formatted, well-lit, well-shot, is the sound crisp and clear, is it well-acted, does it go above and beyond in terms of resourcefulness?
See Rules for complete description of Judging and Fan Voting Criteria.
To enter you will need to create and submit video of no more than two minutes in duration featuring a father and daughter playing together (e.g. telling stories, baking/cooking, fun with fashion/design, and sports. See Rules for Guidelines and Tips to create your videos.
WINNERS WILL BE DETERMINED BY JUDGING AND PUBLIC VOTING.
Entry Limit: five entries per person. One vote per video per 24 hours.
One (1) Grand Prize: a 4-day/3-night trip for up to four to Los Angeles, California to tour the Mattel headquarters for a behind-the-scenes look at the Barbie manufacturer and the opportunity to experience first-hand what it feels like to be a Barbie designer, and $25,000 (USD) cash to be awarded to the Grand Prize winner in the form of a check. Person taking Grand Prize trip must include the father and daughter from winning Submission. Trip includes roundtrip coach air travel for four from a major (or international) airport nearest the Grand Prize winner’s residence to Los Angeles, California, as determined by Sponsor (airport of departure to be selected by Administrator in its sole discretion), three nights’ stay in one hotel room (quadruple occupancy), roundtrip ground transportation to/from Los Angeles area airport/hotel and roundtrip ground transportation to/from hotel/Mattel headquarters. If the Grand Prize winner’s residence is within 150 miles of Los Angeles, as determined by Administrator in its sole discretion, ground transportation will be provided in lieu of air travel and no compensation or alternate prize will be offered in conjunction with such substitution. Trip ARV: $4,500. Total ARV: $29,500
Forty (40) First Prizes: Barbie doll and $250.00 cash (USD) to be awarded in the form of a check to the Prize winner. ARV: $275
Four (4) Finalist Prizes: Each Finalist selected from the 40 First Prize winners will also receive one Barbie Dreamhouse. ARV : $200