Play the Coke Zero Bracket Challenge. Get a team – they win, you win. Even if your team loses, you will be automatically entered to win $10,000!
Sweeps Rating: Good
Eligibility: US, DC, 13 or older
Entry Dates: February 17, 2014 and ends at 11:59 pm ET on April 8, 2014
A maximum of 1.75 million Game Pieces will be distributed throughout the Promotion Period. Once supplies have been depleted, no more Game Pieces will be provided, but entrants will still be able to enter the Sweepstakes.
How to Obtain Coke Zero Codes:
With Purchase: Each Coca‑Cola Zero product that you purchase will contain a unique code under the cap or inside the packaging.
Mail-In AMOE Code Request (available from February 7, 2014 at 12:00 a.m. ET through March 27, 2014 at 11:59 p.m. ET): To request an AMOE Code by mail, mail a 3″ x 5″ piece of paper with your name, home mailing address, email address, day/evening/cellular phone numbers, and date of birth in an envelope with proper postage to
“The 2014 Coke Zero Bracket Challenge – AMOE Code Request”
P.O. Box 5046, Dept. 805952
Kalamazoo, MI 49003-5046
All requests must be postmarked by March 28, 2014 and received by April 4, 2014. Limit: 1 request per envelope. The AMOE Code will be emailed to the email address provided in your mail-in AMOE Code request
Online AMOE Free Code Request (available from March 28, 2014 at 12:00 a.m. ET through April 8, 2014 at 11:59 p.m. ET): To request an AMOE Code online, visit enjoymoremadness.com and log in to your MCR Account, if you already have one. Once logged in to your Account, click here (in the Rules) to request an AMOE Code
How to Play the Coke Zero Bracket Challenge:
- Purchase participating Coke Zero™ packages.
- Enter your MCR codes at enjoymoremadness.com and automatically receive a team in the bracket challenge.
- Each round of the tournament that your assigned team wins, you win
- If your team loses, you will be automatically entered to win $10,000
Entry Limit: Five (5) Game Pieces and five (5) Sweepstakes entries per day, regardless of method or combination of methods of entry. Limit is subject to the MCR limit of 100 points per week. If and when you reach the maximum points limit for the week, you may use the mail-in method of entry.
Text Entry: Product Code to 2653. (AT&T, T-Mobile, Verizon Wireless, U.S. Cellular, Sprint, Boost Mobile, Alltel, Cincinnati Bell, Cricket, Metro PCS, and Virgin Mobile.)
The Instant Win Game is not compatible with systems using Opera Web Browsers.
One Sweepstakes Grand Prize: a check for $10,000
Game Piece Prizes:
Every person who has a Game Piece for a team that wins in the second round will win a Second Round Prize. Every person who has a Game Piece for a team that wins in the third round will win Third Round Prize and a Second Round Prize, and so on. If you have a Game Piece for a team that wins in all the rounds, you will win 5 prizes for that team and be entered into a random drawing for the Championship Game prizes, unless that Game Piece is for a #1 Seed, in which case you will be eligible to win the Championship Game Grand Prize in lieu of being entered into a drawing for the Championship Game prizes. A person who holds a Game Piece will receive a prize for every round (except the first round) that the applicable team wins in the Tournament, with the exception of the Championship Game prize(s). Winners of Game Piece Prizes will until April 30th, 2014 to redeem their prizes or forfeit them.
Second Round Prizes: A coupon for a free 20 ounce Coke Zero. ARV: $1.69
Third Round Prizes: Universal Music Group 3-Pack of Music Downloads. ARV: $3.00
NCAA Sweet Sixteen Prizes: A $10 Burger King egift card
NCAA Elite Eight Prizes: a reward code valid for one Hollywood Movie Money® certificate redeemable for two (2) movie admissions with a maximum value of ($26 total)
NCAA Final Four Prizes: A $50 gift card to a sporting goods retailer of Sponsor’s choice
Championship Game Grand Prize (1 prize only): A check for $50,000.
Championship Game First Prizes (if any, and up to 10, depending which team wins the Championship Game of the Tournament: trip for 2 to Indianapolis, IN for the 2015 NCAA Men’s Final Four. Trip package includes round trip, coach-class air transportation for 2 from a major airport near winner’s home; 4 nights’ accommodations (single room, double occupancy); and 2 tickets to the 2015 NCAA Men’s Final Four, which includes the National Semifinals & Championship Final Games. ARV: $6,500
Prize Limit: A person who holds a Game Piece will receive a prize for every round (except the first round) that the applicable team wins in the Tournament, with the exception of the Championship Game prize. One (1) Championship Game Prize per person.
For the Game Piece Tournament: There will be up to 1,750,000 Game Pieces randomly distributed during the Promotion Period, while supplies last, and based on the odds stated below. Once teams have been assigned to the Regions and Seeds for the Tournament, follow the team that corresponds to your Game Piece to see if you will be a winner of a prize. Undistributed Game Pieces, will not be eligible for prizes.
For the Championship Game Prizes: Administrator will randomly select the potential Championship Game Grand Prize winner and First Prize winners (if any, up to 10) from all winning team Game Pieces, on or around the day after the Championship Game.
Sweepstakes Drawing: on or around April 9, 2014