Yoplait #SOGoodFashion Challenge Contest Ends 9/1/12 1PP18+

Title Abbreviations Explained Here

Share your favorite @Yoplait flavor in the form of a photo, include #SOgoodfashion and could #win a trip to New York Fashion Week.

Sweeps Rating: Okay

Eligibility: open to legal residents of the 50 United States and the District of Columbia who are 18 years or older in their state of residence at the time of entry.

Entry Dates: begins on August 13, 2012 and ends on September 1, 2012 at 11:59 PM (ET).

How to Enter | Rules Here

  1. Follow @Yoplait on Twitter
  2. Snap your picture in an original fashion look, inspired by one of Yoplait’s 40 flavor names.  Visit yoplait.com to see the full list of flavors.
  3. Tweet your photo and flavor inspiration to @Yoplait along with #SOgoodfashion for the chance to win!

Entry Limit: one entry per person.

One (1) Grand Prize winner will receive a two night trip for two (2) to New York City during Fashion Week (9/6/12-9/13/12).  The specific dates of travel will be determined by the Sponsor.  The grand prize will include round trip coach airfare for 2 people, two (2) nights stay in a standard hotel, chance to participate in a Marie Claire advertorial photo shoot which may run in the November 2012 issue of Marie Claire Magazine, a VIP tour of the Marie Claire offices, admission for one to attend one show to be selected by Sponsor at the New York Fashion Week, and the chance to meet Marie Claire’s Fashion Director.  ARV: $5,000.00.

One (1) First Prize winner will receive a new Marie Claire wardrobe for fall curated by a Marie Claire style expert consisting of several pieces of apparel with a total ARV of $1,000.  The first prize will be delivered to the winner by mail within 8-12 weeks. Such pieces may not be returned or exchanged.

Winners Selection: All entries will be judged by the Marie Claire fashion team based on the following criteria:

  • creativity (25%)
  • style (25%)
  • originality (25%)
  • fashion (25%)

Winner Notification: Winners will be notified via a Twitter message on or about 9/5/12.  Winners will have 24 hours to respond to the notification message with all required contact information or be subject to disqualification.

New Sweeps This Week:


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