Sears Many Sides of Me Women’s Fall Fashion Contest

TV host and fashion expert @LouiseRoe, host of the CW’s Plain Jane and star of the MTV show The City,and @Sears are asking women everywhere to explore the many sides that make up their individuality.  Women will share their personal style stories on how they make their wardrobes work for their busy lives in a digital contest called “The Many Sides of Me.”  At the completion of the contest, three women will win the ultimate “Many Sides of Me” closet, including a personal shopping experience with Louise Roe and a wardrobe tailored to their lifestyles, selected from the season’s best trends and most versatile pieces.

From now through October 25, 2010, women are encouraged to log onto and share their personal style stories in the “Many Sides of Me Women’s Fall Fashion Contest.”  To win simply share a photo of yourself that best expresses your many sides along with a short essay that complements the photo, no more than seven hundred words.

Eligibility: open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry, who did not purchase any equipment for the purposes of entering this Contest and who are not a member of the Screen Actors Guild.

Entry Dates: begins on September 15, 2010 and ends on October 25, 2010 at 11:59 p.m. ET.

Submission/Rating Dates: September 15, 2010 – October 8, 2010
Judging Dates: October 9, 2010 – October 24, 2010

How to Enter: During the Submission/Rating Phase, visit Then, follow the directions to upload one photo of yourself that best expresses the “Many Sides of Me,” a short essay that complements the photo and a title of the photo.

Entry Limit: Each participant may upload one Submission during the Submission/Rating Phase.

Three Grand Prizes: A trip for two (2) to New York, NY. Trip package includes roundtrip, coach-class air transportation for two (2) from a major airport near winner’s home to New York, NY; three nights accommodations at the Gansevoort hotel; ground transportation to and from airport and hotel; a $1,500 wardrobe; $250 worth of shoes; $250 worth of accessories; a $250 spa voucher for hotel spa; and $500 spending money. Approximate Retail Value: $5,500.

Winner Determination: Winners will be determined according to the process set forth below.

Submission/Rating Phase: During the Submission/Rating Phase, the Submissions will be posted in an online gallery for public viewing at

Voting Limit: Each participant may rate each photo one time during the Submission/Rating Phase.

Judging Phase: During the Judging Phase, a panel of qualified judges determined by Sponsor in its sole discretion will select the three entrants with the highest-scoring Submissions from among all eligible Submissions based on the following criteria:

  • Displays creativity in essay response (30%)
  • Demonstrates passion for Sears brand (30%)
  • Relevance to contest theme (30%)
  • Achieves high ratings from users (10%)

In the event of a tie, the entrant whose Submission received the highest score for “Demonstrates passion for Sears brand”, as determined by the qualified judges, in their sole discretion, will be deemed the potential winner.

Winner Notification: Potential winners will be notified by email, mail or phone on or around October 26, 2010.


Photo Credit: Sears

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