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SWEETIES PICK! Frito Lay Gear Up For The Outdoors Instant Win Game

Title Abbreviations Explained Here

Enter your Frito Lay code and you could win 1 of over 2,000 Cabela’s gift cards. Perfect for Fall or even holiday shopping.

Eligibility: Open only to individuals who are residents of one of the 50 United States or the District of Columbia and are 18 years of age or older.

Entry Dates: Begins on October 10, 2010 and ends at 11:59:59 p.m. CT on December 4, 2010 or when supplies are exhausted, whichever event occurs first.


Purchase: During the Overall Game Period, purchase any Frito-Lay product and look for the numbers located beneath the UPC on the Frito-Lay product package

Without Purchase: If you do not have a Game Code, you may generate a free Game Code on the Web Site (defined below) by following the online instructions.


Text: Use your mobile phone to text “Gear Up” to shortcode 65579. You will receive a reply message requesting you to text your Game Code exactly as it appears on the package or at the website.

Online: Visit and click on the icon, banner or text link to access the Game page. Follow the on-screen instructions to input the Game Code.

Free Codes: You can get a free code on their website. Just click Generate Code.

Entry Limit: One play per day per person/email address/phone number.


(150) Grand Prizes: A $100.00 Cabela’s gift card.

(300) First Prizes: A $50.00 Cabela’s gift card.

(2,000) Second Prizes: A $10.00 Cabela’s gift card.

Official rules:

Sweeps Rating: Sweeties Pick/Winnable

Photo credit: Gear Up for the Outdoors

Disclosure: this sweepstakes listing may contain an affiliate or tracking link but we do not use referral links. Read about our policies for more details.

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  1. tried this morning. after filling everything out and pressing enter, the screen lightens up, then brings me back to the same page. i guess it is still not working, at least not for me.

  2. Same issue – can’t do the security code. how are people winning when some of us can’t even get an entry submitted?! Frustrating!

  3. I won a $10 GC but the code it gave me to use to redeem isnt working?

  4. Just won the $100 gift card

  5. i just won $10 whoo hoo!

  6. The submit button would not work for me.

  7. Captcha won’t work again….

  8. screen lightens up again after submiting info, then brings you back to original page. i guess the only people winning are the ones that are texting. you would think they would have the kinks all worked out by now.

  9. This game has only worked for me Twice!!!

  10. Tried texting with the free code generated and I keep getting texts back telling me the code is invalid?

  11. ugh wish this would work for longer than 2 days codes arent working and site is no longer working. its really irritating

  12. I won a $10 GC!! My 2nd win so far since I began sweeping!!

  13. I just won the $100 gift card!

  14. Just won my 2nd $10 Gift Card!

  15. I just wanted to throw this out there…I have a $100 DISNEY gift card that I am willing to trade for a $100 Cabelas gift card. It is a physical GC that can be used at any Disney website, store, park, or service. 🙂

    avalenti6936 at yahoo dot com

  16. Christen Flowers says

    Won a $50 Gift Card!

  17. Just won a $50 gift card too!

  18. won a $10 card

  19. Any one get there card yet? I won on the 10/17 via text and entered the winning code on the website on 10/18 and still have not received anything else from them. Any one else have the same thing.

    • Hey – I actually just called the frito hotline yesterday because i wanted to get my card and use it for christmas. – I thought it would be emailed to you – but they said no that it would be shipped via normal mail – and that it can take 4 wks for frito to get it from cabelas/whoever else is running the contest – and then another like 2-4 weeks for it to be shipped out to the winners.

  20. Just won a $10 card to Cabela’s. My hubby will def use it.

  21. I haven’t won anything yet. I will keep trying.

  22. I just won a $50.00 GC to Cabela’s………….My husband is so excited!!!

  23. Terra Rodgers says

    just won a $10 card and went to claim it and it says it has expired or been previously used?!! I was so excited I won too…I think I will call the 800 number!

  24. Terra – I had the same problem. Any luck with the 800 #?

  25. Barb Sandage says

    I entered my code for the 10.00 gift card for Cabelas won on Nov 7th
    . Now no one can find it at Cabelas and does not come up under my name. What gives?

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