Heineken Plug into Summer Promotion

Eligibility: Open only to legal residents of the 50 United States and the District of Columbia (except California whose residents are eligible only for the instant win and not the sweepstakes) who are aged 21 or older.

Entry Dates: Primary Sweepstakes starts at 12:01AM Eastern Standard Time on May 1, 2010 and ends at 11:59PM EST on July 15, 2010; the Instant Win starts at 12:01AM EST on May 1, 2010 and ends at 11:59PM EST on September 30, 2010, or when all Instant Win prizes have been awarded, whichever is earlier, and the Secondary Sweepstakes starts at 12:01 AM EST on May 1, 2010 and ends at 11:59PM EST on September 30, 2010 (and shall extend to October 31, 2010 for certain eligible entrants).

How to enter the Primary Sweepstakes: All eligible entrants to the Instant Win whose Codes are credited during the Primary Sweepstakes Period are automatically entered into the Primary Sweepstakes.

Main entry page: www.amplified.com/plugintosummer/Page.aspx

NOTE: Codes of those Instant Win entrants which are credited after 11:59 PM EST on July 15, 2010 and all California Instant Win entrants will not be eligible for the Primary Sweepstakes.

How to enter the Instant Win: 2 ways to Obtain an Instant Win Code

(1) Heineken Product: Look under the cap of 12 oz. bottles of Heineken and Heineken Light in specially marked packages and specially marked Heineken Light single serve 12 oz. bottles to potentially reveal a Code.

(2) Mail-In: To obtain a cap from a specially marked package of 12 oz Heineken or Heineken Light bottles or a specially marked 12 oz. Heineken Light single serve bottle for free (enter without purchase) hand-write your name, age, address and telephone number on a 3×5 card and mail to:

CMS Rebate Center
Attn: Heineken Summer, HUSA8258GP
PO BOX 426010
Del Rio TX

Mail-in entries must be postmarked by September 30, 2010 and received by October 7, 2010. Those Instant Win entrants who receive Codes distributed via eligible Mail-In entry request received by Sponsor after September 30, 2010 but before October 7, 2010 shall be granted a thirty-one (31) day grace period following the end of the Instant Win Period to account for processing, including delivery via U.S. mail (approximately 21 days) and all such Codes must be credited for an Instant Win prize by 11:59 PM EST on October 31, 2010. All other Codes must be credited by 11:59 PM EST on September 30, 2010 for an Instant Win prize. Limit one (1) cap request per outer envelope per day.

How to obtain credit for a Code and redeem for an Instant Win prize:

(1) SMS: Submit an SMS Entry from your wireless phone and text your Code to GREEN [49737]. Upon receiving a verification message, enter your 8-digit date of birth and state code for your state of residence [example: 11/15/1981- NY]. Entrants who may be eligible shall receive a message back directing them to the www.heineken.com website. Then, follow the online steps.

(2) Online: Visit www.heineken.com and follow the online instructions to click the area marked “Already a winner? Get Your Download,” and you will be directed to a third party site administered by Universal Music Group. At the UMG Site, click the designated area on the upper left corner, “Welcome. Click HERE to redeem your credits,” and enter your Code, email address, state of residence, and designate and confirm a UMG Site password. If your Code is valid, you will receive an on screen notification that one (1) credit has been placed into your UMG Site account. Once your Code is credited you will also become eligible for the Primary Sweepstakes and Secondary Sweepstakes.
California residents are not eligible for either the Primary Sweepstakes or the Secondary Sweepstakes, and will not be entered after crediting any Code. New Jersey and Texas residents who receive Codes will be entered to win an Instant Win prize, but will not be granted a right to claim or receive a credit for an Instant Wine prize. Not all New Jersey and Texas residents who receive a Code will win an Instant Win prize. In order to redeem any credit for an Instant Win prize, use the UMG Site tools to search for and preview music and then click “download.”

How to enter the Secondary Sweepstakes: All eligible entrants to the Instant Win whose Codes are credited during the Secondary Sweepstakes Period (except those eligible for the Mail-In Grace Period, who shall have until October 31, 2010) are automatically entered into the Secondary Sweepstakes.


Primary Sweepstakes Prizes: One (1) Primary Sweepstakes winner will be selected from each of four (4) geographical regions: Northeast, Southeast, Central, West.

Northeast region: CT, MA, ME, NH, NJ, NY, PA, RI, VT.
Southeast region: AL, DE, FL, GA, MD, NC, SC, VA, WV.
Central region: AR, IA, IL, IN, KS, KY, LA, MI, MN, MO, MS, ND, NE, OH, OK, SD, TN, TX, WI.
Western region: AK, AZ, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY.

(4) Grand Prizes: Attendance to a live music event/grand finale concert at the conclusion of summer 2010 for entrant and (1) guest (21 or over only). Includes round-trip coach airfare for winner and one (1) guest from the gateway airport nearest winner’s residence to a major city (to be determined by Sponsor), three nights standard hotel accommodations (two rooms, each double occupancy) in the selected city, as determined by Sponsor. Ground transportation between airport and hotel, and between hotel and event will be provided by Sponsor. Each Primary Sweepstakes Prize’s approximate retail value (“ARV”) is $ 2500 (USD).

Secondary Sweepstakes Prizes:

(250) First Prizes: One (1) limited edition item of merchandise (e.g. Fender guitar). ARV = $500 per each First Prize.

(125) Second Prizes: One (1) limited edition item of merchandise (e.g. a t-shirt) ARV = $20 per each Second Prize.

Instant Win Prizes:

(53,000,000): One (1) free music download. ARV $0.55.

Prize Limit: One (1) Primary Sweepstakes prize or one (1) Secondary Sweepstakes prize per household. One (1) Instant Win prize per person per purchase or per mail-in Code request.

Drawing Dates: Primary Sweepstakes winners will be selected in a random drawing on or about July 23, 2010. Secondary Sweepstakes winners will be selected on approximately November 10, 2010.

Official rules: sweeps.usa.heineken.com/sweeps

Sweeps Rating: Good

Sent in by: Crystal84

Photo Credit: Heineken

Disclosure: this sweepstakes listing may contain an affiliate or tracking link but we do not use referral links. Read about our policies for more details.

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  1. meerkat1 says

    I texted to this contest and it keeps saying the block party ended in 2009 .

  2. mary Zentz says

    Very disappointed in Heineken. Found a winner under bottle cap and text green 47336. Which is green on most standard american phones. Was sent message the contest ended September 2010–too bad—-well hey its only August 2, 2010. Checked out website for more info and they gave aq different phone number—–are they trying to confuse customers?

  3. typical scamarama

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