@cbstweet CBS and Sears today announced the launch of a first-of-its kind SURVIVOR™ “Casting Call” online contest. One lucky fan will win a trip to Los Angeles to audition in front of the SURVIVOR™ casting team for a potential spot on an upcoming season of the popular CBS reality series. After nearly 10 years, SURVIVOR™ remains a top 20 show in viewers and top 15 show in the adult 18-49 category, continuing to dominate its time period in all key ratings measures.
Here’s your chance to be famous!
Entries and Top Ten Selection
From Monday, Jan. 18 through Sunday, Feb. 21, fans can visit the Sears-sponsored hub at www.cbs.com/Sears and upload a 30 to 60-second video of themselves explaining why they think they could win SURVIVOR™. The top 10 entries will be selected by the SURVIVOR™ casting team.
Voting and Winner Selection
On Monday, Feb. 22, the top10 selected videos will be opened to the general public for a vote. Fans can vote for their favorite submissions up until Friday, March 5. The winner will be flown to Los Angeles to audition for a spot on the show.
“Sears is thrilled to work with CBS to support the casting call for SURVIVOR™,” said Richard Gerstein, senior vice president, marketing for Sears Holdings. “This is a new and unique way to allow consumers to engage and interact with both the CBS SURVIVOR™ brand and the Sears brand. We are constantly looking for ways to offer our customers enhanced experiences and are proud to be the first major retailer to offer the chance to become a reality show contestant through this online engagement.”
Fans who visit the Sears-sponsored SURVIVOR™ Web site – www.cbs.com/sears – will also have access to exclusive SURVIVOR™ content from the upcoming SURVIVOR™: HEROES VS. VILLAINS season. Additionally, the Web site will include an All-Star Moments Video Page, polls, embeddable widgets, and the popular Ponderosa series featuring a behind-the-scenes look at the lives of the castaways right after they have been voted off the show.
NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and Washington, D.C., 18 (or age of majority) and older. Void where prohibited. Entry Period ends at 11:59:59 p.m./PT on Feb. 21, 2010. Contest ends at 11:59:00 p.m./PT on March 5, 2010. For Official Rules and more information about the contest go to: www.cbs.com/primetime/survivor/casting_call
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