You could win 2 weeks with a 16 carat diamond necklace! Imagine the places you could wear it – a wedding, a concert, the beach, a party, a reunion – wherever your heart desires. One of the original owners of the necklace wore it climbing to the top of the Eiffel Tower.
50 lucky winners will enjoy a HERSHEY’S BLISS chocolate prize pack and a copy of the national bestseller, The Necklace.
ELIGIBILITY: Contest open only to legal U.S. residents of the 50 United States and District of Columbia who are 18 years of age or older at time of entry.
CONTEST THEME: HERSHEY®’S invites consumers to submit an essay on “Why you want to experience ‘bliss’ through sharing the 16 ct. HERSHEY’S BLISS® diamond necklace”. Five (5) winners will be selected and each will be given the opportunity to wear a 16 ct. diamond necklace for a 14-day period. Winners are then invited to blog their Contest experience on www.hersheysbliss.com. At the end of the Contest, the last winner wearing the necklace will return the necklace to The Hershey Company. Each winner will be allowed to keep the necklace for no longer than their assigned 14-day period.
CONTEST TIMING: The Contest begins at 12:00:00 a.m. (midnight) Eastern Time (ET) on 8/25/09 and ends at 11:59:59 p.m. ET on 12/4/09. The Overall Contest Entry Period is divided into five (5) individual entry periods. All Individual Contest Entry Periods begin at 12:00:00 a.m. ET on the dates specified; and end at 11:59:59 p.m. ET on the dates specified.
As of today, there are 4 more contest periods:
- 9/12/09 – 10/02/09
- 10/3/09 – 10/23/09
- 10/24/09 – 11/13/09
- 11/14/09 – 12/04/09
TO ENTER: You must submit an essay in accordance with the guidelines below, describing “Why you would like to experience ‘bliss’ through sharing the 16 ct. HERSHEY’S BLISS® diamond necklace”. Your Essay must be in English and contain between 50 and 150 words. To submit your Essay, visit www.hersheysbliss.com
Entry Limit: one (1) online entry per name per e-mail address per day.
CONTEST JUDGING: Five (5) First Prize Winners: Five (5) Essays will be selected as finalists for each of the Individual Contest Entry Periods. Finalist Essays will be judged by an independent judging agency. Finalists Essays will be judged on the following criteria:
- (a) 50% Relevance to essay topic
- (b) 50% Creativity / Originality.
Fifty (50) Runner-Up Winners: The four (4) non-winning Finalist Essays from each Individual Contest Entry Period and the next thirty (30) highest scoring Essays from all Individual Contest Entry Periods determined by the Judges based on the Judging Criteria as set forth above will be selected as Runner-Up Winners. In case of a tie, the tie will be broken using the tie breaking process.
PRIZES: Five (5) First Prizes: Each First Prize winner will receive an opportunity to wear the designated HERSHEY’S BLISS® 16 ct. diamond Necklace for the 14-day period as stated above in Section 2; one (1) paperback copy of The Necklace by Cheryl Jarvis (ISBN:9780345500724) and; two (2) 9.6 ounce bags and two (2) 1.3 ounce bars of HERSHEY’S BLISS® Candy. Winners will also be given the opportunity to travel to New York to attend the Young Survival Coalition’s In Living Pink event scheduled in 2010. Approximate Retail Value of the Necklace: $32,000.00. ARV of each Prize award is $3,075.00 (if trip taken to NY); ARV of Prize without trip $575.00.
Fifty (50) Runner Up Prizes: Each Runner Up will receive one (1) paperback copy of The Necklace by Cheryl Jarvis (ISBN:9780345500724) and two (2) 9.6 ounce bags and two (2) 1.3 ounce bars of HERSHEY’S BLISS® Candy. ARV: $25.00 each.
WINNER NOTIFICATION: Potential Winners will be notified by mail, phone, or email at the address, phone number, or email address provided at the time of entry
Limit one (1) Prize per name, e-mail address, mailing address and/or household.
Sweeps Rating: Good
Sent in by: Caroline (Bluejane) She won this last week. See the winner’s list
Photo credit: Hershey’s Bliss Share the Bliss Contest