WholeFoods Parmigiano Reggiano Mightiest of Cheeses Contest 3/2/14 1PP21+

Title Abbreviations Explained Here

Write a short pitch about why Parmigiano Reggiano is the Mightiest of Cheeses for a chance to win a WholeFoods Journeys Bicycle tour in Italy!

Sweeps Rating: Okay

Eligibility: US, DC, Canada, (void Quebec), United Kingdom, 21 and older

Entry Dates: February 19, 2014 and ends at 11:59:59 PM CT on March 2, 2014

Website Entry | Official Rules

Write the mightiest pitch for the mightiest of cheeses in 140 characters or less and including the hashtag #wfmcheese.

Entry Limit: one entry per person

One (1) Grand Prize: trip for two on a Whole Journeys Active Foodie Cycling tour to the Emilia Romagna region of Italy. Trip includes: round-trip coach airfare for 2 from major airport nearest winner’s home to Bologna, Italy; 7 nights/8 days hotel accommodations (1 room, double occupancy); bicycle tour starting in the city of Cremona and will weave along the Po River, Italy’s largest, to the castle and noble summer residences of Sabbioneta and Colorno before spending two nights in Parma. The route visits the countryside of Reggio Emilia, and then to Modena and ending in Bologna; tour includes: use of a quality 27-30 speed bicycle; seven breakfasts, four dinners, one  lunch, one  picnic lunch; cooking demonstration in Bologna followed by lunch, guided visit of Sabbioneta and Bologna, olive oil tasting, parmesan cheese dairy visit, balsamic vinegar tasting and tour, visit to the Gelato University, van support, 2 – 3 tour leaders as guides on tour . Winner and Guest must be able to travel during the winner’s choice of one of the following dates: May 26, 2014 – June 2, 2104; OR June 23, 2014 – June 30, 2014; OR September 15, 2014 – September 22, 2014. ARV: $10,900

No later than March 11, 2014 entries will be judged and the winner determined. Entries will be graded based on the following pre-determined set of criteria: creativity of the submission (40%), passion for Parmigiano Reggiano as expressed in the entry (40%), and clarity of entry (20%).

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