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Diet Coke Show Your Heart Sweepstakes 1/29/13 1PPD18+

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Share a #showyourheart @DietCoke photo on Twitter or Instagram for the chance to #win a trip to NYC to attend the Red Dress Fashion Show in February.

Sweeps Rating: Okay

Eligibility: open only to legal residents of the 50 United States and the District of Columbia who are at least 18 years old at the time of entry,who did not purchase any equipment for purposes of entering the Contest, and who are members of Twitter, or Instagram

Entry Dates: January 22, 2013 and ends on January 29, 2013 at 11:59 p.m. ET

How to Enter (Rules): Post a Picture on Twitter or Instagram and include the #showyourheart hashtag In order for your submission to be considered our profile and the photo must be public.

Entry Limit: one entry per person per day. Non-winning Submissions will carry over into the judging for subsequent Entry.

Judging Criteria:

  • Creativity/Originality of Submission (50%)
  • Fit to the Contest Theme of Demonstrating Passion for The Heart Truth Program (40%)
  • Quality of Submission (10%)

Potential winners will be notified by direct message via the Account used to participate within 24 hours of the end of the applicable Entry Period.

Five First Prizes (one per day): A trip for winner and a guest to New York City during Fashion Week scheduled to begin on February 6, 2013. Trip package includes round trip, coach-class air transportation for two; 2 nights accommodations; 2 tickets to the Red Dress Fashion Show; and a $250 American Express® Gift Card that may be used for spending money, terms and conditions apply. Travel must commence on 2/5/13 and end on 2/7/13 (unless otherwise changed by Sponsor) or winner will forfeit the prize. ARV: $2,800

One Grand Prize (for the winner of the Grand Prize Judging Period only): In addition to the First Prize, this winner will receive a $500 American Express® Gift Card that may be used on a shopping spree with a fashion stylist and 2 Delta Air Lines vouchers valid for first-class air transportation for 2 at a future date. ARV: $6,690

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