Submit your idea for a new Lay’s Chip Flavor. Each day you’ll have a chance to win one of 20 $50 cash prizes. If you’re lucky enough to be selected as one of the top 3 flavors, you’ll have a chance to win $1,000,000!
Sweeps Rating: Good
Eligibility: open only to legal residents of any of the 50 United States or District of Columbia, who are 18 years of age or older at the time of entry.
Entry Dates: begins on July 20, 2012 and ends at 10:59:59 p.m. CT on October 6, 2012.
Submit your flavor name, up to 3 ingredients, and description.
Text: FLAVOR to 24477
Entry Limit: one flavor per person per day.
Contest Judging: Entries will be judged on
- 30% Original and creative
- 30% Simple, straightforward and fun
- 40% Potential for delicious flavor for LAY’S potato chips
The top three (3) entrants whose Entries received the highest cumulative scores for all criteria awarded by the judges will be deemed the Finalists and will advance to the Contest Voting Period.
Contest Voting Period: Consumers will be able to vote for their favorite Finalist Entry via the Website. Check the Website on or after February 10, 2013 for additional information.
Two Contest Finalist Prizes: $50,000, awarded in the form of a check or wire transfer, payable to winner.
One Grand Prize choice of:
- One percent (1%) of the Net Sales* of the Grand Prize Winner’s Finalist Flavor for the period February 10, 2013 through December 31, 2013
- One Million Dollars ($1,000,000). Awarded in the form of a check or wire transfer, payable to winner
(1,580) Sweepstakes Daily Prizes (20 per day): $50.00 (awarded in the form of a check, payable to winner) and one coupon good for a free 10 oz. or 10.5 oz. bag of LAY’S® Potato Chips. ARV: $54.29
Prize Limit: one prize per household per day.
Sweepstakes Drawing Dates: each day of the Sweepstakes Period.