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McDonald’s Perfect Pair Twitter Contest

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@McDonalds announced a new #mcdfslpairs Twitter contest giving you a chance at $5K in cash and a $5K vacation package. It’s the McDonald’s Perfect Pair Contest and it kicks off today, May 9, 2011.

Eligibility: US, 18+ w/a Twitter Account, Internet Access and a valid Email Address.

Entry Dates: May 9 – May 15, 2011 at 11:59:59 pm ET

How to Enter: To participate the Contestant member of a Pair must send an original Tweet (up to 140 characters) communicating why Contestant’s Pair, just like the sweet taste of strawberry and the tart taste of lemonade in a McCafé® Frozen Strawberry Lemonade, is the McDonald’s Perfect Pair. Each member of Pair must have a Twitter account to participate in the Contest; a Twitter account can be opened at no cost at www.twitter.com.

Example Tweet (please make up your own and use this one as an example only):

#McDFSLPairs Me & @danjkaren have dated for 5 years. We r perfect b/c I love 2 cook & he loves 2 eat! http://bit.ly/hK0wCH.

Start here to Tweet your story: mcdonalds.promo.eprize.com/perfectpair

Entry Limit: one Tweet per Pair per day.

The judges are looking for a tweet that explains in your own original thoughts why you and another person (e.g., your wife/husband, girlfriend/boyfriend, parent/child, sibling, pal, work colleague) just like the sweet taste of strawberry and the tart taste of lemonade in a McCafé® Frozen Strawberry Lemonade, are the “McDonald’s Perfect Pair”

The judges will review, judge and select the top ten (10) Tweets and invite those finalists to submit a video in which the Pair demonstrates and explains why they should be selected as the McDonald’s Perfect Pair.

The finalists’ Tweets and videos will be posted at www.mcdonalds.com/McDFSLPairs for public judging/voting beginning at 12:00:00 a.m. ET June 1, 2011 through 11:59:59 p.m. ET on June 13, 2011

CONTEST WINNER DETERMINATION:

Initial Entry Evaluation: judged based on the following criteria:

  • Creativity and uniqueness of entry (50%)
  • Ability to convey/relevancy to the ‘McDonald’s Perfect Pair’ theme (25%)
  • Entry’s appeal to a broad audience (25%) to select the top ten (10) Entries based on an overall combined score.

The Contestant member only of each Finalist Pair will receive a video camera, approximate retail value $110. Each member of each Finalist Pair will receive one McDonald’s “Be Our Guest” card redeemable at participating McDonald’s restaurants, for one free McCafé® Frozen Strawberry Lemonade, ARV: $2.

Finalists: If eligible, the Finalist Pair will submit a video (not shorter than 30 seconds and not longer than 60 seconds in length) that includes the Finalist Pair that will be posted Online at www.mcdonalds.com/McDFSLPairs

Voting Period: begins at 12:00:00 a.m. ET on June 1, 2011 through 11:59:59 p.m. ET on June 13, 2011. Voters should judge each Finalist Entry based on the following criteria:

  • Creativity and uniqueness of entry (50%)
  • Ability to convey/relevancy to the ‘McDonald’s Perfect Pair’ theme (25%)
  • Entry’s appeal to a broad audience (25%)

Voting Limit: There is a limit of one vote per day per person.

Final Judging/Winning: After the conclusion of the Voting Period the 3 Finalist Entries that receive the highest number of eligible votes will each be deemed a potential winner, with the top vote-getting Finalist Pair winning the grand prize.

Prizes:

One Grand Prize: A $5,000 travel voucher (or two $2,500 travel vouchers, one for each member of the Grand Prize winning Pair) and a check for $5,000 (or two $2,500 checks, one for each member of the Grand Prize winning Pair) for the Grand Prize winning Pair to design their own dream travel. If the Grand Prize winning Pair is to receive one $5,000 check, check will be issued jointly in the names of both members of the Grand Prize winning Pair.

Two (2) Runner-Up Prizes: $1,000 in Arch Cards ($500 in Arch Cards for each member of Runner-Up Prize winning Pair).

Rules: mcdonalds.promo.eprize.com/perfectpair/rules

Sweeps Rating: Good

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